
Better Not Younger is a haircare brand for women over 40 whose sense of confidence and beauty get better every day. Our products are the first specifically designed for aging hair.
Hair changes as we age. Take The Better Hair Quiz today for your product recommendation in under 90 seconds.
Finally — products that don’t dismiss the effects of aging on women’s hair. Each treatment is designed for a specific age-related hair or scalp concern.
We are a brand founded by women in their 50’s with deep beauty industry experience and a passionate belief that women just get better as they get older.