Better Not Younger is a haircare brand for women over 40 whose sense of confidence and beauty get better every day. Our products are the first specifically designed for aging hair.
Hair changes as we age. Take The Better Hair Quiz today for your product recommendation in under 90 seconds.
Finally — products that don’t dismiss the effects of aging on women’s hair. Each treatment is designed for a specific age-related hair or scalp concern.
We are a brand founded by women in their 50’s with deep beauty industry experience and a passionate belief that women just get better as they get older.
Fortifying Hair & Scalp Serum
$47.00
Volumizing Shampoo
$27.00
Activated Charcoal Scalp Cleanser
$34.00
Hair Thickener
$34.00
You love and boldly embrace your gray hair as a celebration of a new you. Then one morning, a glance in the mirror lets you know the celebration is over — your silvery strands have become brassy and dull. Lack of shine is one of the most common complaints women make about their gray hair. Shine and texture are both affected by internal and external factors, and your slate locks can quickly lose luster without the proper care.
Over the years, we witness our bodies changing — sagging, wrinkles, age spots, menopause. Hopefully, we have come to accept and love our evolving bodies; however, our aging hair may be a different story. Thinner hair can leave you feeling older than your years. Many women try to fix this problem by pulling out the hairspray or mousse to “pump up the volume,” which may have worked 25 years ago, but your locks have matured. Hairspray and mousse can stiffen and damage your hair, leaving you frustrated and sapping your self-esteem.
