Our Products

Best Sellers

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00

Stylers

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00

Second Chance
Hair, Face & Body Nourishing Oil

Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...

$36.00

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
Volume Styling Duo
Out of stock 15% OFF

Volume Styling
Bundle

Using our hair thickener with our hairspray can help give your hairstyle extra volume, texture and hold. The hair thickener will add body to fine hair from the roots while the hairspray will give i...

$61.20 $72.00 15% OFF

Shampoos, Conditioners & Masques

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...

$36.00

Scalp Care

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...

$57.00

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$69.00 $79.00 13% OFF

New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to bru...

$35.00
Better Not Younger's Superpower Liquid Comb massaging serum applicator
Out of stock

Superpower Liquid Comb
Massaging Serum Applicator

Massages, Energizes, Revitalizes Our best-selling massaging applicator comb evenly distributes our Superpower Fortifying Hair & Scalp Serum at your roots for hair that looks healthier and stron...

$27.00

Supplements

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$29.00

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$29.00

Lashes & Brows

Superpower™
Lash Enhancing Serum

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...

$55.00

Superpower™
Brow Enhancing Serum

Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...

$42.00

Superpower™
Tinted Brow Serum

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...

$32.00

Superpower
Night & Day Brow Enhancing Duo

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...

$65.00

Bundles

Superpower™ Collection
Designed for Hair Loss and Thinning

THICKENS, STRENGTHENS, NOURISHES These innovative products work together to transform your hair, enhancing health and density while targeting the scalp, hairline, and temples for optimal growth. Su...

$99.00
Volume & Fullness Bundle
15% OFF

Volume & Fullness
Bundle

Volumizes, Lifts, Thickens This popular bundle gives you volume and fullness instantly, while caring for your hair overtime. Our best-selling products will give you thicker-looking hair with more l...

$80.75 $95.00 15% OFF
Hair Loss Starter Bundle
15% OFF

Hair Loss
Starter Bundle

Densifies, Volumizes, Strengthens Hair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to he...

$97.75 $115.00 15% OFF
Gray Hair Duo
Out of stock 15% OFF

Gray Hair Essentials
Duo

Brightens, Volumizes, Strengthens Developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate,...

$55.25 $65.00 15% OFF
The Essentials
20% OFF

The Essentials
Bundle

Thinning and lack of volume become a noticeable reality for many women as they age, so we developed a bundle focused on hair and scalp with the 3 essentials for hair that looks fuller and thicker, ...

$75.00 $107.00 30% OFF

Travel kits

Volume + Strength
Minis Discovery Kit

Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Packed in a stylish neoprene travel bag, our best-selling shampoo, conditioner and butter masq...

$29.00
Summer Hair SOS
Out of stock 25% OFF

Summer Hair SOS
Minis Kit

Volumizes, Hydrates, Repairs Take on the sun, heat and humidity with our limited-edition minis kit featuring our favorite hydrating, heat-protecting and frizz-fighting hair-care products for women ...

$29.25 $39.00 25% OFF
Purest Shine
Out of stock 25% OFF

Purest Shine
Revitalizing Duo Kit

Shine, Luster, Liveliness Let the shine come through all summer long! Ready to travel in an eco-friendly organic pouch, our fragrance-free, dermatologist-tested and hypoallergenic shampoo and condi...

$16.50 $22.00 25% OFF