After spending our whole careers in the beauty industry, working on some of the biggest beauty brands, we still felt that women just like us were not being heard. Heard both in terms of the products that were available and the dialog around women and aging which only celebrated being young.
“We age not by years,
but by stories”
When we spoke with women, we kept hearing the same thing. “Beauty brands treat us like we are invisible but I feel like am getting better every day (BTW That’s where the name came from).