More gorgeous grays, silvers and cool blonde tones!

Kiss brassy tones goodbye and add strength, shine and fullness to grey, cool blonde and platinum tones with our grey & Silver Care Collection.

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As seen in

Silver Lining Purple Brightening Shampoo For Grey & White Hair

Silver Lining
Purple Brightening Shampoo For Grey & White Hair

Add to Cart - $29.00

  • Reduces yellowing and brassiness.
  • Adds instant fullness and manageability.
  • Contains Bamboo for strength, Hops for thickness and Burdock Root to nourish the scalp and follicles.

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Silver Lining Purple Butter Masque

Silver Lining
Purple Butter Masque

Add to Cart - $36.00

  • Unique, plant-based butter blend of Mango, Avocado, Macadamia, Murumuru and Cupuaçu, penetrates into the hair shaft for greater nutrient delivery, helping soften the hair and protect from environmental damage.
  • D&C Violet 2 reduces the intensity of yellow tones to help brighten and lighten.
  • Green Coffee Extract helps stimulate hair follicles and detangle hair strands.

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Superpower Fortifying Hair & Scalp Serum

Fortifying Hair & Scalp Serum

Add to Cart - $49.00

  • Proprietary blend of ingredients including Niacinamide, Oleanolic Acid and Centella Asiatica to improve hair thickness and scalp health.
  • Clinically tested, award winning formula.
  • 90% of women saw visible improvement in just 8 weeks.

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Significant Other Hair, Skin & Nails Supplement

Significant Other
Hair, Skin & Nails Supplement

Add to Cart - $29.00

  • Designed to support longer, stronger, healthier hair growth while improving overall skin texture and fine lines.
  • Sugar-free, suitable for vegetarians, packed with a powerhouse blend of Biotin, Vitamin A, Folic Acid and other nutrients.

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All Better Not Younger products are:


Made in the USA







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Why Better Not Younger?

Why Better Not Younger?

Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.

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Our Founder

Our Founder

After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.

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