STORES
×
More gorgeous grays, silvers and cool blonde tones!
Kiss brassy tones goodbye and add strength, shine and fullness to grey, cool blonde and platinum tones with our grey & Silver Care Collection.
As seen in
Silver Lining
Purple Brightening Shampoo For Grey & White Hair
- Reduces yellowing and brassiness.
- Adds instant fullness and manageability.
- Contains Bamboo for strength, Hops for thickness and Burdock Root to nourish the scalp and follicles.
Silver Lining
Purple Butter Masque
- Unique, plant-based butter blend of Mango, Avocado, Macadamia, Murumuru and Cupuaçu, penetrates into the hair shaft for greater nutrient delivery, helping soften the hair and protect from environmental damage.
- D&C Violet 2 reduces the intensity of yellow tones to help brighten and lighten.
- Green Coffee Extract helps stimulate hair follicles and detangle hair strands.
Superpower
Fortifying Hair & Scalp Serum
- Proprietary blend of ingredients including Niacinamide, Oleanolic Acid and Centella Asiatica to improve hair thickness and scalp health.
- Clinically tested, award winning formula.
- 90% of women saw visible improvement in just 8 weeks.
Significant Other
Hair, Skin & Nails Supplement + Retinol Boost
- Designed to support longer, stronger, healthier hair growth while improving overall skin texture and fine lines.
- Sugar-free, suitable for vegetarians, packed with a powerhouse blend of Biotin, Vitamin A, Folic Acid and other nutrients.
All Better Not Younger products are:
Made in the USA
SLS-free
Paraben-free
Cruelty-free
Not sure which
Better Not Younger
products are right for you?
Don’t take our word for it…
Why Better Not Younger?
Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.
Our Founder
After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.