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Want Hair that
Gets Better with Age?

As we age, hair needs a little extra help to look its best. It’s not just about taking care of the hair you have, it’s also about caring for your scalp and inner health – the true foundations of thicker, healthier hair at any age.

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As seen in

Vogue
Bazaar
Allure
Elle
Lift Me Up Hair Thickener

Lift Me Up
Hair Thickener

Add to Cart - $34.00

  • A double award winning thickening and styling spray.
  • Adds instant fullness and lift to thin, flat hair.
  • Ceramides, Niacinamide and Biotin nourish the scalp and follicles to encourage naturally thicker and healthier looking hair over time.
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Add to Cart - $27.00

  • Our best selling, sulfate-free volumizing shampoo.
  • Contains Bamboo for strength, Hops for thickness and Burdock Root to nourish the scalp and follicles.
  • Designed to add instant fullness and manageability to hair, and reduce breakage by up to 95%.
Superpower Fortifying Hair & Scalp Serum

Superpower
Fortifying Hair & Scalp Serum

Add to Cart - $47.00

  • 90% of women saw visible improvement in just 8 weeks.
  • Clinically tested, award winning hair & scalp serum.
  • Proprietary blend of ingredients including Niacinamide, Oleanolic Acid and Centella Asiatica to improve hair thickness and scalp health.
Significant Other Hair, Skin & Nails Supplement + Retinol Boost

Significant Other
Hair, Skin & Nails Supplement + Retinol Boost

Add to Cart - $28.00

  • Sugar-free, vegan gummies are packed with a powerhouse blend of Biotin, Vitamin A, Folic Acid and other nutrients.
  • Edible haircare meets edible skincare! Designed to support longer, stronger, healthier hair growth while improving overall skin texture and fine lines.

All Better Not Younger products are:

Sulfate-Free

Sulfate-free

Paraben-Free

Paraben-free

Cruelty-Free

Cruelty-free

Clean

Clean

Not sure which
Better Not Younger
products are right for you?

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Don’t take our word for it…

Why Better Not Younger?

Why Better Not Younger?

Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.

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Our Founder

Our Founder

After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.

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