Search by product name or hair type/concerns

3 Reasons to Get Better

BETTER NOT YOUNGER is the only hair care line created to treat both the root causes and visible signs of aging. The result is a renewed follicle structure and texture for healthy, lustrous, vibrant hair — and the confidence that comes with it.

aging hair or scalp need

Designed To Work

We don’t believe in empty promises. Each of our products is formulated with carefully-tested ingredients that deliver on a particular aging hair or scalp need. It’s just that simple.

stimulate hair follicles and infuse hair strands with essential oils

Bringing Back Good

We stimulate hair follicles and infuse your strands with the essential oils and nutrients that become progressively more scarce as we enter our 40s and move into our 50s, 60s, 70s and beyond.

Repair hair’s damaged structure, texture and shine

Covering All Angles

We revive aging hair with a combination of laser-focused treatments that:

  • Cleanse and nurture the scalp
  • Repair hair’s damaged structure, texture and shine
  • Replenish missing essential nutrients inside and out
paraben-free cruelty-free sulfate-free vegan


All Our Products Are:

  • Paraben-free
  • Cruelty-free
  • Sulfate-free
  • Vegan
treat the root causes and visible signs of aging hair

Why Your Hair Isn't
Playing Fair

Before you start complaining about your thinner, coarser hair, you need to understand that everything shifts as we get older. It’s not just you.

Hormonal changes cause disruption in the growth cycle and in the production of natural oils that protect your hair and scalp.

You might be overusing chemicals, styling products and heat that can cause follicles to shrink, damage to the hair structure and inflammation of the scalp.

hair care products after 45
hair care after 45