- Clinically proven to reduce breakage by 98%.*
- The gentle, sulfate-free formula strengthens, smooths and adds instant fullness to thin hair.
- Plant-based conditioning ingredients nourish hair follicles and promote less frizz and fewer flyaways for a vibrant, silky finish.
Most volumizing shampoos dry out the cuticle to achieve that "full effect." We know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness.
Most women with thin or thinning hair are afraid conditioners will weigh hair down, leaving it flat and lifeless. This proprietary, weightless, nutrient-rich formula was designed to give thin hair the hydration it needs while boosting volume and fullness. The result? A vibrant, silky finish with less frizz and flyaways.
How to use
- Wake Up Call Volumizing Shampoo: Apply to wet hair, lightly massage. Rinse well.
- Wake Up Call Volumizing Conditioner: Apply after shampooing, gently massage into hair focusing on mid-lengths and ends. Rinse well.