Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Wake Up Call Volumizing Shampoo.

For best results, we recommend you use Wake Up Call Volumizing Conditioner each time you shampoo your hair. On days you want to give your tresses a more restorative treatment, you can alternate with one of our Butter Masques.

We created our Wake Up Call Volumizing Conditioner to be a weightless conditioning option for women over 40 with fine, thinning hair. It delivers all the volume and hydration your delicate tresses need to help create and maintain fullness while promoting beautiful lift and bounce.

Absolutely! Our Hair Redemption Restorative Butter Masque makes a terrific deep-conditioning overnight treat for your tresses. Click here to read more about the benefits of using a deep conditioner overnight and to get our step-by-step guide for how to use our deep conditioning hair masque overnight.

Everyone’s hair needs are different. If after using a conditioner, such as Wake Up Call or Second Chance, you still feel like your ends or mid-lengths need an extra boost of moisture, we recommend applying the butter sparingly in these areas. It’s best to avoid adding too much conditioner near the scalp.

Our No Remorse Heat Protection & Taming Spray is a lightweight, moisturizing, non-greasy spray that has a soft milky color that dries clear.

If your goal is protection from heat damage and breakage caused by hot styling tools, then it’s important to apply our No Remorse Heat Protection & Taming Spray on damp hair before you use a blow-dryer, as well as any other hot styling tools. In addition to shielding hair from damage caused by heat styling, No Remorse will instantly hydrate strands. Using the spray on dry hair is the perfect way to give your tresses a hydrating refresh anytime throughout the day to tame frizz and flyaways.