You are Better than ever and your hair should rise with you!

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Why Better Not Younger

A brand born from real experience and real hair struggles.

Made for Women 40+

Hair is magic in how it makes you feel; that’s why we create formulas for women 40+, not young-hair formulas.

Weightless Volume

Lightweight formulas that restore natural lift, movement, and volume that feels like freedom.

Holistic Hair Care

Science-backed formulas for complete mature-hair vitality, from the scalp to the tip.

Clean Ingredients

Vegan and Cruelty Free formulas with no sulfates, no parabens—designed for mature hair.

25-Year Expertise

Founded by an experienced beauty industry leader and a woman who knows this stage of life firsthand.

Sonsoles Gonzalez    

Founder

Discover Haircare Designed for Your Unique Needs

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Volumizer

Instant volume, lasting confidence.

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Densifier

Thicker-looking hair, from the scalp out.

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Restorer

Restore the look and shine of healthy hair.

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Silver

Enhance and care for every silver strand.

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What’s your hair telling you?

Hair changes with time, just like we do.
Our quiz helps you understand what it needs now, so it can reflect your inner strength and beauty.

Take the quiz today and receive
15% OFF your first order.

Take the Quiz

What’s your hair telling you?

Hair changes with time, just like we do.
Our quiz helps you understand what it needs now, so it can reflect your inner strength and beauty.

Take the quiz today and receive
15% OFF your first order.

Take the Quiz

Best Sellers

Beloved formulas trusted by women who know what their hair needs

Real Experiences, Better Results

I’m in love!

I’m in love with this product. I have fine, straight, thinning hair. The only hair spray I could count on to hold my hair, left my hair heavy, sticky, and very stiff to the touch! No more! Since I’ve been using Better Not Younger my hair is soft to the touch and yet hold my hair set beautifully. It’s light to the touch, is not sticky and I will always use this product!

Linda H.

One of the best!

One of the best hair products that I have ever used! Works great on my
hair. Cuts the frizz AND defines my curls. No greasy look. I love it.

Annette

Best Hair Thickening Hairspray

I am soo glad I found this company and products especially the thickening hairspray a couple years ago! I have really fine hair that just won’t hold a style even though I now where it quite short. This hairspray has been a game changer for me - it really puts some body in this fine hair of mine!

Tracy P.

See What Others Love About Us

As seen in

The Better Blog

Tips, insights and stories to support your hair and your journey
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Clean Beauty

Conscious formulas. Honest ingredients. Better for you and the planet.

  • Cruelty Free

  • Icon of leaves with a white background

    Vegan

  • Icon of a beaker with bubbles on a light pink background

    Paraben Free

  • Network or connection icon with multiple circles and lines on a beige background

    Sulfate Free