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Better Not Younger

Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Volumizer

Because better hair starts with better lift.

Flat, lifeless hair doesn’t reflect the woman you are today. Our volumizers are designed to restore body and bounce with formulas that lift from the root without heaviness—so your hair feels fuller, your style feels effortless, and your confidence rises with you.

Wake Up Call Thickening Hairspray

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00
Lift Me Up Hair Thickener

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00
Full Transparency Shine Revitalizing Conditioner

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00
Full Transparency Pure Revitalizing Shampoo

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00
Wake Up Call Style Memory Mousse

Wake Up Call
Style Memory Mousse

A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...

$35.00
Silver Lining Purple Brightening Shampoo For Gray & White Hair

Silver Lining
Purple Brightening Shampoo For Gray & White Hair

Brightens, Nourishes, Strengthens Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrat...

$29.00

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