• Shop
    •  
      • All Products
      • Best Sellers
      • Bundles
      • New Arrivals
      • Award Winners
      By Concern
      • Thinning Hair
      • Lack of Volume
      • Dryness & Frizz
      • Gray Hair
      By Product Type
      • Shampoos, Conditioners & Masques
      • Serums & Hairpatches
      • Stylers
      • Supplements
      • Lashes & Brows
      • Travel Kits
      By Collection
      • Superpower™
      • Wake Up Call
      • Silver Lining
      • Bounce Back
  • Hair Quiz
  • About Us
    • Our Story
    • The Better Blog
    • Press
Better Not Younger
Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
0
Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
What are you looking for?

Superpower™

Our unstoppable Superpower™ serum collection helps replenish and power your hair, brows and lashes to their fullest with thicker-, stronger- and healthier-looking results by the drop.

Infused with our Superpower™ Blend that includes Biotin, Niacinamide, and a boosted concentration of Procapil™, a patented ingredient proven to thicken the appearance of hair.

Superpower™ Thickening Hairpatches
New

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$79.00
Superpower Fortifying Hair & Scalp Serum
Out stock

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, NourishesAdd fuel to your fullness with our lightweight, quick-absorbing Superpower™ Serum. It combines our proprietary Superpower™ blend of proven plant-derived ingredients ...

$49.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop, our concentrated gel serum is specially designed for noticeable hair thinning and a sensitive scalp. It uses our gentle yet extra-potent Sup...

$57.00
Superpower Hair & Scalp Duo
15% OFF

Superpower™
Hair & Scalp Duo

Nourishes, Massages, RevitalizesAn award-winning scalp serum and massaging applicator designed to address the early signs of aging hair. Our proprietary Superpower™ blend of proven plant-derived in...

$64.60 $76.00 15% OFF
Superpower™+ Advanced Hair & Scalp Duo
15% OFF

Superpower™+ Advanced
Hair & Scalp Duo

Refuels, Massages, Replenishes An advanced scalp gel serum and massaging applicator designed for noticeable hair thinning and a sensitive scalp. Our Superpower™ blend combined with plant-derived ac...

$71.40 $84.00 15% OFF
Never Stop Growing Bundle
15% OFF New

Never Stop Growing
Bundle

Hair loss or thinning is the main hair concern for most women as they age, and the hairline is where they notice it first. This bundle provides clinically proven solutions for hair and scalp health...

$98.00 $116.00 16% OFF
Superpower™ Lash Enhancing Serum

Superpower™
Lash Enhancing Serum

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...

$55.00
Superpower™ Brow Enhancing Serum
New

Superpower™
Brow Enhancing Serum

Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...

$42.00
Superpower™ Tinted Brow Serum
New

Superpower™
Tinted Brow Serum

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...

$32.00
Superpower Night & Day Brow Enhancing Duo

Superpower
Night & Day Brow Enhancing Duo

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...

$65.00

Subscribe to our newsletter

Be the first to hear about special offers

Better Not Younger Better Not Younger
  • Chat With Us
  • Contact Us/pages/contact-us
BNY
  • Shop
  • Hair Quiz
  • The Better Blog
  • Press
Policies
  • Refund Policy
  • Privacy Policy
  • Terms & Conditions
  • CCPA
Customer Care
  • FAQ
  • Ulta Beauty Store Locator
  • Ambassador Program
© 2023 - Better Not Younger