You’ve stepped up your skincare, diet and lifestyle to keep pace with your body’s changing needs — isn’t it time you did the same for your haircare game?
Meet BETTER NOT YOUNGER, the hair whisperers who create products for the accomplished woman in her 40s and beyond. The woman whose skin and hair may have changed, but whose confidence, style, and sense of self get better every day.
BETTER NOT YOUNGER addresses the root causes of aging hair with holistic solutions that deliver renewed hair structure and texture. So you look better than ever (and we’ll take that over “younger than ever” any day, thank you very much).
Finally — products that don’t dismiss the effects of aging on women’s hair. From dryness and damage to thinning and greys, each treatment is designed in direct response to a specific age-related hair or scalp concern.
Discover the groundbreaking approach that’s based on years of laboratory research into the changing needs of women’s hair — and say hello to many more years of great hair days.
« The serum is awesome! It does not leave my fine hair greasy. My hair looks fuller, not so frizzy and I feel I am being proactive using this on my menopausal hair. Thank you for concentrating on those of us over 40. »
— Kellie
« This hair mask is THE ONE. It is great for a twice a week use.It Leaves hair feeling healthier without feeling too weighed down from product. It smells amazing and best of all...it works!!! »
— Victoria
« Most volumizing shampoos strip my hair, but this one was so different! It left my hair super clean but also incredibly soft! »
— Wendi
Look at Jennifer Lopez (who, let's just point out, makes gazing so easy to do). Then try Jennifer Aniston. Octavia Spencer. Michelle Obama. Heck, look at Jane Fonda...
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The compliment, while well-intentioned, is ultimately a damaging one. Proclaiming that a woman has “not aged!” is so commonly accepted that we’ve internalized the sentiment as both an aspirational accolade and yet another impossible beauty standard...
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