• A hair care brand for women who believe that beauty is not defined by age

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  • "...frank, a bit luxurious, even sexy."

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What people are saying

« The serum is awesome! It does not leave my fine hair greasy. My hair looks fuller, not so frizzy and I feel I am being proactive using this on my menopausal hair. Thank you for concentrating on those of us over 40. »


« This hair mask is THE ONE. It is great for a twice a week use.It Leaves hair feeling healthier without feeling too weighed down from product. It smells amazing and best of all...it works!!! »


« Most volumizing shampoos strip my hair, but this one was so different! It left my hair super clean but also incredibly soft! »


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You haven’t aged! – Here’s why that’s not really a compliment

The compliment, while well-intentioned, is ultimately a damaging one. Proclaiming that a woman has “not aged!” is so commonly accepted that we’ve internalized the sentiment as both an aspirational accolade and yet another impossible beauty standard...

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