• A hair care brand for women who believe that beauty is not defined by age

     
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What people are saying

« The serum is awesome! It does not leave my fine hair greasy. My hair looks fuller, not so frizzy and I feel I am being proactive using this on my menopausal hair. Thank you for concentrating on those of us over 40. »

Kellie

« This hair mask is THE ONE. It is great for a twice a week use.It Leaves hair feeling healthier without feeling too weighed down from product. It smells amazing and best of all...it works!!! »

Victoria

« Most volumizing shampoos strip my hair, but this one was so different! It left my hair super clean but also incredibly soft! »

Wendi


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Knowing more about our hormones has helped us better embrace the journey our bodies experience as we age. But there's still a lot we've missed by centering the conversation narrowly on our reproductive health. The reality is that every adjustment we find ourselves making to our beauty routine indicates something our hormones can teach us...

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Being over 45 or under – who’s luckier?

As kids and teenagers we love the idea of getting older. We have an idealized, glamourized vision of what being a grown up looks like, and can’t wait for it to become realized. And if someone tells us we look older than our age it’s a compliment because it implies maturity...

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