Better Not Younger

Better Not Younger is a haircare brand for women over 40 whose sense of confidence and beauty get better every day. Our products are the first specifically designed for aging hair.

Best Sellers

Superpower

Fortifying Hair & Scalp Serum

$47.00

Wake Up Call

Volumizing Shampoo

$27.00

New Dawn

Activated Charcoal Scalp Cleanser

$34.00

Lift Me Up

Hair Thickener

$34.00

Don’t know where to start?

Consult our hair experts for a personal recommendation!

Consult our hair experts for a personal recommendation!
Click below to call:

+1 (800) 406-3026

Mon. to Fri. 9 am to 5 pm (ET)

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What people are saying

The Better Blog

What Is The Difference Between Thickening And Volumizing Shampoo?

May 30, 2020

Thickening and volumizing — Many beauty magazines and advertisers use the terms synonymously when referencing shampoos, but are they the same? What is the difference between thickening and volumizing shampoos? Maybe it is how each shampoo cares for your thin, fine, aging hair biology.

Is Serum Good for Preventing Hair Loss?

May 26, 2020

Hair often plays a central role in a woman’s overall appearance and self-confidence. It is deeply rooted in her identity and self-esteem and when she finds telltale clumps in the shower drain, she may feel a profound sense of despair. This is especially true for women over 40, for whom hair loss may seem like an irreversible and inevitable sign of aging.