Better Not Younger is a haircare brand for women over 40 whose sense of confidence and beauty get better every day. Our products are the first specifically designed for aging hair.
Hair changes as we age. Take The Better Hair Quiz today for your product recommendation in under 90 seconds.
Finally — products that don’t dismiss the effects of aging on women’s hair. Each treatment is designed for a specific age-related hair or scalp concern.
We are a brand founded by women in their 50’s with deep beauty industry experience and a passionate belief that women just get better as they get older.
Fortifying Hair & Scalp Serum
$47.00
Volumizing Shampoo
$27.00
Activated Charcoal Scalp Cleanser
$34.00
Hair Thickener
$34.00
Hair length is an essential topic for many women. It can take effort to maintain, but the confidence we feel with long hair can outweigh the downside. Long hair needs regular trims, a healthy diet, and plenty of TLC. Long hair maintenance becomes even more troubling once we reach our 40s and 50s. Physiological challenges, including menopause, can hinder our ability to “grow it, show it — long as I can grow it” as the song lyrics go.
A healthy hair count starts with a healthy scalp. Through the years, our bodies change, and our skin becomes dryer and loses elasticity. This is true for our scalps as well. Located in the outer layer (epidermis) are tiny pockets called hair follicles in charge of growing nearly 100,000 hairs on your scalp. Physiological changes in your body lead to "follicular miniaturization," where strands grow in wispier, and some follicles shut down completely.
