Life is about being
Better Not Younger

Life is about being
Better Not Younger

Mid-Year, Better You 50% OFF

Celebrate how far you’ve come—and where you’re going.
Step into the second half of the year feeling renewed and

radiant.

Shop Now
hair loss

Designed for Us

Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:

— Follicles may shrink and strands become thinner, leading to lack of volume.

— Hair growth slows down and hair loss accelerates.

— Scalp produces less oils so hair gets drier and weaker.

— Melanin production can slow or stop, and strands turn gray.

Want to tackle these changes?

Take quiz

Designed for Us

Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:

— Follicles may shrink and strands become thinner, leading to lack of volume.

— Hair growth slows down and hair loss accelerates.

— Scalp produces less oils so hair gets drier and weaker.

— Melanin production can slow or stop, and strands turn gray.

Want to tackle these changes?

Discover Your Hair’s Needs

Enjoy 15% Off Your First Purchase.

Take Quiz

Discover Your Hair’s Needs

Enjoy 15% Off Your First Purchase.

Take the Quiz

Best Sellers

Each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands

Wake Up Call Thickening Hairspray
50% OFF

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$17.50
Lift Me Up Hair Thickener
50% OFF

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$18.50 $37.00 50% OFF
Superpower Fortifying Hair & Scalp Serum
50% OFF

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$24.50 $49.00 50% OFF
Wake Up Call Volumizing Shampoo
50% OFF

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$14.50

Hear It From Our Ambassadors

“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”

Sonsoles Gonzalez, Founder

Our Story
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