You’ve stepped up your skincare, diet and lifestyle to keep pace with your body’s changing needs — isn’t it time you did the same for your haircare game?
Meet BETTER NOT YOUNGER, the hair whisperers who create products for the accomplished woman in her 40s and beyond. The woman whose skin and hair may have changed, but whose confidence, style, and sense of self get better every day.
BETTER NOT YOUNGER addresses the root causes of aging hair with holistic solutions that deliver renewed hair structure and texture. So you look better than ever (and we’ll take that over “younger than ever” any day, thank you very much). [Learn more]
Finally — products that don’t dismiss the effects of aging on women’s hair. From dryness and damage to thinning and greys, each treatment is designed in direct response to a specific age-related hair or scalp concern. [Learn more]
Discover the groundbreaking approach that’s based on years of laboratory research into the changing needs of women’s hair — and say hello to many more years of great hair days. [Learn more]
« The serum is awesome! It does not leave my fine hair greasy. My hair looks fuller, not so frizzy and I feel I am being proactive using this on my menopausal hair. Thank you for concentrating on those of us over 40. »
— Kellie
« This hair mask is THE ONE. It is great for a twice a week use.It Leaves hair feeling healthier without feeling too weighed down from product. It smells amazing and best of all...it works!!! »
— Victoria
« Most volumizing shampoos strip my hair, but this one was so different! It left my hair super clean but also incredibly soft! »
— Wendi
Knowing more about our hormones has helped us better embrace the journey our bodies experience as we age. But there's still a lot we've missed by centering the conversation narrowly on our reproductive health. The reality is that every adjustment we find ourselves making to our beauty routine indicates something our hormones can teach us...
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As kids and teenagers we love the idea of getting older. We have an idealized, glamourized vision of what being a grown up looks like, and can’t wait for it to become realized. And if someone tells us we look older than our age it’s a compliment because it implies maturity...
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