Summer Saviors

Save on essentials to support healthier shinier hair throughout the summer season and beyond

Summer Saviors

Save on essentials to support healthier, shinier hair throughout the summer season and beyond

BUILD YOUR OWN BUNDLE

Buy 2, Get 3rd FREE

Ends July 24 | Use code BUNDLEUP

Shop Now

Build Your Own Bundle

Buy 2, Get 3

Ends July 24 | Use code BUNDLEUP

Shop now
hair loss

Designed for Us

Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:

— Follicles may shrink and strands become thinner, leading to lack of volume.

— Hair growth slows down and hair loss accelerates.

— Scalp produces less oils so hair gets drier and weaker.

— Melanin production can slow or stop, and strands turn gray.

Want to tackle these changes?

Take quiz

Designed for Us

Our body is changing. Scalp and hair are no exception, the products we use should evolve with us:

— Follicles may shrink and strands become thinner, leading to lack of volume.

— Hair growth slows down and hair loss accelerates.

— Scalp produces less oils so hair gets drier and weaker.

— Melanin production can slow or stop, and strands turn gray.

Want to tackle these changes?

Desary V, 50

“I enjoyed using the hair serum, it made it feel like the follicles are staying in. It feels like I’m losing less hair and it’s staying in my head.”

Superpower™+ Advanced

Victoria T, 45

“My hair started looking fuller and softer. And my scalp doesn’t feel itchy, oily or even dry. I would definitely recommend this to friends! Who doesn’t want better hair!”

Superpower™+ Advanced

Adina E, 66

“It has really helped my very thin hair spots to look thicker. I am planning on telling some of my friends about this serum. Thank you!”

Superpower™+ Advanced
thickening hair serum

Desary V, 50

“I enjoyed using the hair serum, it made it feel like the follicles are staying in. It feels like I’m losing less hair and it’s staying in my head.”

Superpower™+ Advanced
hair growth serum

Victoria T, 45

“My hair started looking fuller and softer. And my scalp doesn’t feel itchy, oily or even dry. I would definitely recommend this to friends! Who doesn’t want better hair!”

Superpower™+ Advanced
best hair growth serum for hair

Adina E, 66

“It has really helped my very thin hair spots to look thicker. I am planning on telling some of my friends about this serum. Thank you!”

Superpower™+ Advanced

Hear It From Our Ambassadors

quality hair products

“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”

Sonsoles Gonzalez, Founder & CEO

Our Story

Best Sellers

Each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00
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Ulta Beauty

Also available at Ulta Beauty

Check out our online store to order now or find your nearest Ulta store through our store locator to check them out in person today.

Find the nearest store
AVAILABLE AT ULTA

Also available at Ulta Beauty

Check out our online store to order now or find your nearest Ulta store through our store locator to check them out in person today.

Find the nearest store

The Better Blog

How To Safely Stimulate Natural Hair Growth

How To Safely Stimulate Natural Hair Growth

Whether you are battling a decrease in hair thickness, hair loss, or hair thinning due to aging, stimulating natural hair growth is an exciting and tempting prospect. The good news is that it’s possible to do it. Yet, it takes a multi-pronged approach. We will explore each aspect of what goes into stimulating natural, healthier hair growth.

Continue reading

Clean Beauty