

“The formula blends were developed by an MIT chemist based on their in-depth understanding of the biology of aging hair.”
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“A revolutionary haircare collection developed to address both the signs and the root causes of aging hair.”
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“As the name suggests, Better Not Younger is targeting older customers who have aged out of other popular self-care brands.”
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“[Better Not Younger] shows beauty brands directed at older women with marketing messages speaking to their realities can gain traction—and do so quickly.”
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Great Hair Never Gets Old
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Miami-Based Sonsoles Gonzalez Has ALL The Answers For Aging Hair
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