The Press of Better Not Younger

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“The formula blends were developed by an MIT chemist based on their in-depth understanding of the biology of aging hair.”

“A revolutionary haircare collection developed to address both the signs and the root causes of aging hair.”

“As the name suggests, Better Not Younger is targeting older customers who have aged out of other popular self-care brands.”

“[Better Not Younger] shows beauty brands directed at older women with marketing messages speaking to their realities can gain traction—and do so quickly.”

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