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Better Not Younger
Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
What are you looking for?

Thinning Hair

50% of women suffer from hair thinning after 40. Our collection provides a drug-free solution with proven ingredients like Capixyl™ or Procapil™ that deliver long-term results to boost your overall hair and scalp health.

Superpower™ Thickening Hairpatches
New

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$79.00
Superpower Fortifying Hair & Scalp Serum
Out stock

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, NourishesAdd fuel to your fullness with our lightweight, quick-absorbing Superpower™ Serum. It combines our proprietary Superpower™ blend of proven plant-derived ingredients ...

$49.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop, our concentrated gel serum is specially designed for noticeable hair thinning and a sensitive scalp. It uses our gentle yet extra-potent Sup...

$57.00
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish brea...

$29.00 – $45.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens A sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down.

$29.00 – $45.00
Hair Loss Advanced+ Bundle
30% OFF

Hair Loss
Advanced+ Bundle

Densifies, Volumizes, StrengthensHair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to hel...

$119.70 $171.00 30% OFF
Volume & Thinning Bundle
30% OFF

Volume & Thinning
Bundle

Strengthens, Volumizes, LiftsThinning and lack of volume become a noticeable reality for many women as they age, this is simply part of our body’s aging process. So we developed a bundle focused on...

$100.80 $144.00 30% OFF
Never Stop Growing Bundle
15% OFF New

Never Stop Growing
Bundle

Hair loss or thinning is the main hair concern for most women as they age, and the hairline is where they notice it first. This bundle provides clinically proven solutions for hair and scalp health...

$98.00 $116.00 16% OFF
New Dawn Activated Charcoal Scalp Cleanser

New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances  The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to b...

$35.00
Significant Other Hair, Skin & Nails Supplement

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$29.00
Power Within Skin & Scalp Collagen Gummies

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$29.00
Superpower Hair & Scalp Duo
15% OFF

Superpower™
Hair & Scalp Duo

Nourishes, Massages, RevitalizesAn award-winning scalp serum and massaging applicator designed to address the early signs of aging hair. Our proprietary Superpower™ blend of proven plant-derived in...

$64.60 $76.00 15% OFF
Superpower™+ Advanced Hair & Scalp Duo
15% OFF

Superpower™+ Advanced
Hair & Scalp Duo

Refuels, Massages, Replenishes An advanced scalp gel serum and massaging applicator designed for noticeable hair thinning and a sensitive scalp. Our Superpower™ blend combined with plant-derived ac...

$71.40 $84.00 15% OFF

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