All Products

Nourishes, Strengthens, Energizes Our award-winning serum was designed exclusively for women over 40, with a powerful blend of ingredients to...

Wake Up Call
Volumizing Shampoo

Wake Up Call Volumizing Shampoo

$27.00

Volumizes, Lifts, NourishesA gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands...

Wake Up Call
Volumizing Conditioner

A Sulfate free conditioner for a fuller better volume for the aging hair of the woman by better not younger. Buy the wake Up Call volumizing shampoo by BNY for a sulfate and paraben free hair. Clean hair, clean woman.

Wake Up Call Volumizing Conditioner

$27.00

Volumizes, Hydrates, StrengthensA sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down.

Lift Me Up
Hair Thickener

$34.00

Lift Me Up Hair Thickener

$34.00

Lifts, Thickens, Nourishes A double-award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing...

Hair Redemption
Restorative Butter Masque

$35.00

Hair Redemption Restorative Butter Masque

$35.00

Repairs, Nourishes, Restores. Our proprietary plant-based butter blend deeply penetrates and protects strands to instantly smooth and repair dry, brittle,...

Power Within
Skin & Scalp Collagen Gummies

$28.00

Power Within Skin & Scalp Collagen Gummies

$28.00

Thickens, Increases Elasticity, Adds VibrancyPacked with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels...

Significant Other
Hair, Skin & Nails Supplement + Retinol Boost

$28.00

Significant Other Hair, Skin & Nails Supplement + Retinol Boost

$28.00

Brightens Skin, Strengthens Roots, Adds ShineEdible hair care meets edible skincare. We supercharged our best-selling supplement with double the vitamin...

Silver Lining
Purple Brightening Shampoo For Grey & White Hair

Silver Lining Purple Brightening Shampoo For Grey & White Hair

$27.00

Brightens, Volumizes, Strengthens A sulfate-free shampoo developed to brighten and eliminate brassiness in gray, silver or cool blonde tones with...

Silver Lining
Purple Butter Masque

$35.00

Silver Lining Purple Butter Masque

$35.00

Your first silver hairs may have arrived unannounced, but that doesn’t mean you shouldn’t embrace them. This thick, smooth, enhancing...

Superpower
Lash Growth Serum

$55.00

Superpower Lash Growth Serum

$55.00

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase...

Superpower
Night & Day Brow Enhancing Duo

$65.00

Superpower Night & Day Brow Enhancing Duo

$65.00

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking...

Superpower
Hair & Scalp Duo

10% OFF

$72.00 $65.00

Superpower Hair & Scalp Duo

$65.00 $72.00

Nourishes, Massages, ThickensAn award-winning serum and scalp massaging applicator designed exclusively for women over 40 to nourish the scalp and...

Bounce Back
Super Moisturizing Shampoo for Curly Hair

Bounce Back Super Moisturizing Shampoo for Curly Hair 8oz

$27.00

Revives Curls, Strengthens and Adds Bounce to CurlsA sulfate-free curl shampoo designed to gently cleanse, hydrate and strengthen dry, thinning...

Bounce Back
Super Moisturizing Conditioner for Curly Hair

Bounce Back Super Moisturizing Conditioner for Curly Hair 8oz

$27.00

Repairs, Detangles, Defines CurlsA hydrating conditioner that adds shine, definition and buoyancy back to dry, aging curls, while reducing breakage,...

License to Curl
Curl Revival Boost Spray

$34.00

License to Curl

$34.00

Reshapes, Hydrates, RefreshesThe first curl-reactivating spray developed exclusively for women over 40, reshapes and reactivates loose, thinning, aging curls, helping...

No Remorse
Heat Protection & Taming Spray

$32.00

No Remorse Heat Protection & Taming Spray

$32.00

Smoothes, Hydrates and ProtectsIncredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and...

Second Chance
Repairing Shampoo for Dry or Damaged Hair

Second Chance Repairing Shampoo for Dry or Damaged Hair

$27.00

Improved formula! Now richer, more luxurious and hydrating. Everyone deserves a second chance in life, whoever they are. Our hair...

Second Chance
Repairing Conditioner for Dry or Damaged Hair

Second Chance Repairing Conditioner for Dry or Damaged Hair

$27.00

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve...

New Dawn
Activated Charcoal Scalp Cleanser

$34.00

New Dawn Activated Charcoal Scalp Cleanser

$34.00

Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in...

Fresh Start
Scalp Renewing Dry Shampoo

$29.00

Fresh Start Scalp Renewing Dry Shampoo

$29.00

It’s never too late for a fresh start. Our natural, amphoteric, talc-free formula naturally increases volume and refreshes hair between...

Superpower Liquid Comb
Massaging Serum Applicator

$25.00

Superpower Liquid Comb Massaging Serum Applicator

$25.00

Introducing our latest scalp care innovation: The Superpower Liquid Comb (Massaging Serum Applicator). Enjoy the sensation as the smooth, retractable,...

Holy Hair
Holiday Essentials

Sale

$54.00 $39.90

Holy Hair

$39.90 $54.00

Volumizes, Protects, Hydrates Spread some holiday hair cheer with this gift set featuring our most popular minis for full, shiny, protected...

Winter Hair
Rescue Kit

$53.00 $45.00

Winter Hair Rescue Kit

$45.00 $53.00

Baby, it's cold outside! Whether it be harsh cold air, dry indoor heat or damaging UV rays, winter can play...

Volume + Strength
Minis Discovery/Travel Kit

$29.00

Volume + Strength Minis Discovery/Travel Kit

$29.00

This trial-size set of our best-selling shampoo, conditioner & butter masque boosts hair's volume, adding fullness to thin, flat, aging...

Curls of My Life
Curly Hair Discovery Kit

Out of stock

Curls of My Life Curly Hair Discovery Kit

Out of stock $29.00

Strengthens, Revives and Adds Bounce to Curls3-step curl-boosting regimen designed to cleanse, repair and reactivate dry, thinning, aging curls for...

Wake Up Call
Volumizing Shampoo (16 oz)

Wake Up Call Volumizing Shampoo (16 oz)

$39.00 $45.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Wake Up Call
Volumizing Conditioner (16 oz)

Wake Up Call Volumizing Conditioner (16 oz)

$39.00 $45.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Wake Up Call
Volumizing Duo

20% OFF

$90.00 $72.00

Wake Up Call Volumizing Duo

$72.00 $90.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Second Chance
Repairing Shampoo for Dry or Damaged Hair (16 oz)

Second Chance Repairing Shampoo for Dry or Damaged Hair (16 oz)

$39.00 $45.00

Improved formula! Now richer, more luxurious and hydrating. Everyone deserves a second chance in life, whoever they are. Our hair...

Second Chance
Repairing Conditioner for Dry or Damaged Hair (16 oz)

Second Chance Repairing Conditioner for Dry or Damaged Hair (16 oz)

$39.00 $45.00

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve...

Second Chance
Repairing Duo

20% OFF

$90.00 $72.00

Second Chance Repairing Duo

$72.00 $90.00

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve...

Holy Cheer Wake Up Call
Shampoo and Conditioner 2 Oz.

$30.00 $25.00

Holy Cheer Wake Up Call Shampoo and Conditioner 2 Oz.

$25.00 $30.00

Volumizes, Lifts, NourishesA gentle, sulfate-free volume-boosting shampoo and conditioner duo designed to increase hair’s body, moisture, fullness and manageability, while...