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Better Not Younger
Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
What are you looking for?

All Products

Better Hair Starts Here, each Better Not Younger product is uniquely blended to maximize its effectiveness on aging strands.
Superpower™ Thickening Hairpatches
New

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$79.00
A 6 oz bottle of Better Not Younger's Lift Me Up thickening hairspray

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes  A double-award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp and follicles for healthier and thic...

$37.00
Wake Up Call Thickening Hairspray

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hair spray that's all give and no take. It delivers all the brushable, flexible hold you want from a high-performance hairspray, with the nourishing bene...

$35.00 – $59.50
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish brea...

$29.00 – $45.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens A sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down.

$29.00 – $45.00
Hair Loss Advanced+ Bundle
30% OFF

Hair Loss
Advanced+ Bundle

Densifies, Volumizes, StrengthensHair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to hel...

$119.70 $171.00 30% OFF
Volume & Thinning Bundle
30% OFF

Volume & Thinning
Bundle

Strengthens, Volumizes, LiftsThinning and lack of volume become a noticeable reality for many women as they age, this is simply part of our body’s aging process. So we developed a bundle focused on...

$100.80 $144.00 30% OFF
Dryness & Frizz Bundle
25% OFF

Dryness & Frizz
Bundle

Repairs, Nourishes, ProtectsNo one should have to settle for dry, frizzy or even straw-like-hair, so we developed a collection formulated to deeply hydrate and restore aging hair’s natural smoothne...

$95.25 $127.00 25% OFF
Gray Hair Bundle
25% OFF

Gray Hair
Bundle

Brightens, Repairs, VolumizesGray hair requires extra care as it tends to be drier, more brittle and can develop brassy or yellow tones, so we developed a collection that deeply nourishes and stren...

$95.25 $127.00 25% OFF
Superpower Hair & Scalp Duo
15% OFF

Superpower™
Hair & Scalp Duo

Nourishes, Massages, RevitalizesAn award-winning scalp serum and massaging applicator designed to address the early signs of aging hair. Our proprietary Superpower™ blend of proven plant-derived in...

$64.60 $76.00 15% OFF
Superpower™+ Advanced Hair & Scalp Duo
15% OFF

Superpower™+ Advanced
Hair & Scalp Duo

Refuels, Massages, Replenishes An advanced scalp gel serum and massaging applicator designed for noticeable hair thinning and a sensitive scalp. Our Superpower™ blend combined with plant-derived ac...

$71.40 $84.00 15% OFF
Volume & Fullness Bundle
25% OFF

Volume & Fullness
Bundle

Volumizes, Lifts, ThickensThis popular bundle gives you volume and fullness instantly, while caring for your hair overtime. Our best-selling products will give you thicker-looking hair with more li...

$71.25 $95.00 25% OFF
Style & Protect Bundle
20% OFF

Style & Protect
Bundle

Using our hair thickener with our hairspray can help give your thin, fine hair extra volume, texture, and hold. Add the heat protector to this styling routine to shield your hair from the damaging ...

$84.00 $105.00 20% OFF
Hair Redemption Restorative Butter Masque

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores.Our proprietary plant-based butter blend deeply penetrates and protects strands to instantly smooth and repair dry, brittle, unmanageable hair while reducing frizz and ...

$36.00
No Remorse Heat Protection & Taming Spray

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
New Dawn Activated Charcoal Scalp Cleanser

New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances  The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to b...

$35.00
Volume + Strength Minis Discovery/Travel Kit

Volume + Strength
Minis Discovery Kit

Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Packed in a stylish neoprene travel bag, our best-selling shampoo, conditioner and butter masq...

$29.00
Full Transparency Pure Revitalizing Shampoo

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00
Full Transparency Shine Revitalizing Conditioner

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00
Silver Lining Purple Brightening Shampoo For Gray & White Hair

Silver Lining
Purple Brightening Shampoo For Gray & White Hair

Brightens, Volumizes, Strengthens A sulfate-free shampoo developed to brighten and eliminate brassiness in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate, st...

$29.00
Silver Lining Purple Butter Masque For Gray & White Hair

Silver Lining
Purple Butter Masque For Gray & White Hair

Nourishes, softens and conditions Packed with vitamins, folic acid, caffeine, green coffee, natural mango, macadamia, avocado, cupuaçu and murumuru butter that nourish, soften and condition coarse,...

$36.00
Superpower Fortifying Hair & Scalp Serum
Out stock

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, NourishesAdd fuel to your fullness with our lightweight, quick-absorbing Superpower™ Serum. It combines our proprietary Superpower™ blend of proven plant-derived ingredients ...

$49.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop, our concentrated gel serum is specially designed for noticeable hair thinning and a sensitive scalp. It uses our gentle yet extra-potent Sup...

$57.00
Style Boost
15% OFF

Style Boost
Bundle

Your go-to products to give thin, aging hair the volume and heat protection it requires to look styled and hydrated all day. — Lift Me Up Hair Thickening Spray (6 fl oz/180 ml) — No Remorse Heat P...

$59.50 $70.00 15% OFF
You Glow Girl
Out stock 25% OFF

You Glow Girl
Probiotic Skin Supplement

Supports Gut Health, Designed for Better and Brighter-Looking Skin Get your glow on with our probiotic skin supplement designed to rebalance the gut with billions of good bacteria, plus powerful sk...

$33.75 $45.00 25% OFF
Significant Other Hair, Skin & Nails Supplement

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$29.00
Power Within Skin & Scalp Collagen Gummies

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$29.00
Second Chance Repairing Shampoo for Dry or Damaged Hair

Second Chance
Repairing Shampoo for Dry or Damaged Hair

Improved formula! Now richer, more luxurious and hydrating.  No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our gentle shampoo works and feels diffe...

$29.00
Second Chance Repairing Conditioner for Dry or Damaged Hair

Second Chance
Repairing Conditioner for Dry or Damaged Hair

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our repairing ...

$29.00
License to Curl

License to Curl
Curl Revival Boost Spray

Reshapes, Hydrates, Refreshes The first curl-reactivating spray developed exclusively for women over 40, reshapes and reactivates loose, thinning, aging curls, helping them stay resilient, defined ...

$35.00
Superpower™ Lash Enhancing Serum

Superpower™
Lash Enhancing Serum

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...

$55.00
Superpower™ Brow Enhancing Serum
New

Superpower™
Brow Enhancing Serum

Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...

$42.00
Superpower™ Tinted Brow Serum
New

Superpower™
Tinted Brow Serum

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...

$32.00
Curls of My Life Curly Hair Discovery Kit

Curls of My Life
Curly Hair Discovery Kit

Strengthens, Revives and Adds Bounce to Curls 3-step curl-boosting regimen designed to cleanse, repair and reactivate dry, thinning, aging curls for up to 24 hours of definition and frizz control. ...

$29.00
Level Up Kit

Level Up
Best-Sellers Minis Kit

Volumizes, Nourishes, Strengthens Take your hair-care routine to the next level with our best-selling minis designed to add instant volume and fullness to aging hair while nourishing the scalp for ...

$46.00
Summer Hair SOS

Summer Hair SOS
Minis Kit

Volumizes, Hydrates, Repairs Take on the sun, heat and humidity with our limited-edition minis kit featuring our favorite hydrating, heat-protecting and frizz-fighting hair-care products for women ...

$39.00
Purest Shine

Purest Shine
Revitalizing Duo Kit

Shine, Luster, Liveliness Let the shine come through all summer long! Ready to travel in an eco-friendly organic pouch, our fragrance-free, dermatologist-tested and hypoallergenic shampoo and condi...

$22.00
Scalp Reset
30% OFF

Scalp Reset
Bundle

Revitalizes, Detoxifies, RebalancesOur award-winning scalp products are designed to work at the source—your scalp—for a healthier, more balanced scalp and stronger-, thicker-looking hair.

$58.80 $84.00 30% OFF
More Power To You
30% OFF

More Power To You
Bundle

Nourishes, Strengthens, RevitalizesThis 4-month supply of our award-winning lightweight serum nourishes the scalp and fuels aging hair to its fullest with a powerful blend of ingredients that addre...

$68.60 $98.00 30% OFF
Wake Up Call Volumizing Shampoo (16 oz)

Wake Up Call
Volumizing Shampoo (16 oz)

Volumizes, Lifts, Nourishes A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish break...

$39.00 $45.00 13% OFF
A 16 oz bottle of Better Not Younger's Wake Up Call volumizing hair shampoo

Wake Up Call
Volumizing Conditioner (16 oz)

Volumizes, Hydrates, StrengthensA sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down. 16 fl oz (473ml)

$39.00 $45.00 13% OFF
Second Chance Repairing Shampoo for Dry or Damaged Hair (16 oz)

Second Chance
Repairing Shampoo for Dry or Damaged Hair (16 oz)

Improved formula! Now richer, more luxurious and hydrating.  No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our gentle shampoo works and feels diff...

$39.00 $45.00 13% OFF
A 16 oz bottle of Better Not Younger's Second Chance repairing conditioner for dry or damaged hair

Second Chance
Repairing Conditioner for Dry or Damaged Hair (16 oz)

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our repairing ...

$39.00 $45.00 13% OFF
Wake Up Call Volumizing Duo
20% OFF

Wake Up Call
Volumizing Duo

Volumizes, Nourishes, Strengthens We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and a fresh perspective. Our hair is no different. This duo is designed t...

$49.30 – $72.00
Second Chance Repairing Duo
20% OFF

Second Chance
Repairing Duo

Improved formula! Now richer, more luxurious and hydrating.  Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, ...

$49.30 – $72.00
Bounce Back Super Moisturizing Shampoo for Curly Hair 8oz
15% OFF

Bounce Back
Super Moisturizing Shampoo for Curly Hair

Revives Curls, Strengthens and Adds Bounce to CurlsA sulfate-free curl shampoo designed to gently cleanse, hydrate and strengthen dry, thinning and aging curls to add volume and bounce, and prevent...

$24.65 $29.00 15% OFF
Bounce Back Super Moisturizing Conditioner for Curly Hair 8oz
15% OFF

Bounce Back
Super Moisturizing Conditioner for Curly Hair

Repairs, Detangles, Defines Curls A hydrating conditioner that adds shine, definition and buoyancy back to dry, aging curls, while reducing breakage, frizz and flyaways.

$24.65 $29.00 15% OFF
Better Not Younger's Superpower Liquid Comb massaging serum applicator

Superpower Liquid Comb
Massaging Serum Applicator

Massages, Energizes, Revitalizes Our best-selling massaging applicator comb evenly distributes our Superpower Fortifying Hair & Scalp Serum at your roots for hair that looks healthier and stron...

$27.00
Superpower+ Advanced - Comfort Liquid Comb

Superpower+ Advanced
Comfort Liquid Comb

Massages, Soothes, Energizes Our advanced, soft-bristle scalp massaging applicator helps refuel hair and calm a distressed, sensitive scalp by evenly distributing our Superpower+ Advanced Hair Dens...

$27.00
Hair Loss Starter Bundle
15% OFF

Hair Loss
Starter Bundle

Densifies, Volumizes, StrengthensHair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to hel...

$97.75 $115.00 15% OFF
Never Stop Growing Bundle
15% OFF New

Never Stop Growing
Bundle

Hair loss or thinning is the main hair concern for most women as they age, and the hairline is where they notice it first. This bundle provides clinically proven solutions for hair and scalp health...

$98.00 $116.00 16% OFF

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