All Products
Wake Up Call
High-Hold Thickening Hairspray
Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...
Superpower™
Fortifying Hair & Scalp Serum
Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...
Wake Up Call
Volumizing Shampoo
Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...
Lift Me Up
Hair Thickener
Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...
Wake Up Call
Style Memory Mousse
A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...
Volume Styling
Bundle
Using our hair thickener with our hairspray can help give your hairstyle extra volume, texture and hold. The hair thickener will add body to fine hair from the roots while the hairspray will give i...
Superpower™
Thickening Hairpatches
61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...
Hair Redemption
Restorative Butter Masque
Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...
Silver Lining
Purple Brightening Shampoo For Gray & White Hair
Brightens, Nourishes, Strengthens Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrat...
No Remorse
Heat Protection & Taming Spray
Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...
Full Transparency
Pure Revitalizing Shampoo
Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...
Volume & Fullness
Bundle
Volumizes, Lifts, Thickens This popular bundle gives you volume and fullness instantly, while caring for your hair overtime. Our best-selling products will give you thicker-looking hair with more l...
Style & Protect
Bundle
Using our hair thickener with our hairspray can help give your thin, fine hair extra volume, texture, and hold. Add the heat protector to this styling routine to shield your hair from the damaging ...
Silver Lining
Purple Butter Masque For Gray & White Hair
Nourishes, Repairs, Strengthens Our purple, restorative butter masque instantly nourishes, repairs, and adds shine to dry hair with its rich blend of vitamins & butters, while neutralizing bras...
Superpower™+ Advanced
Hair Densifying Scalp Serum
Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...
Significant Other
Hair, Skin & Nails Supplement
Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.
Power Within
Skin & Scalp Collagen Gummies
Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...
New Dawn
Activated Charcoal Scalp Cleanser
Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to bru...
Second Chance
Repairing Shampoo
Improved formula! Give your hair a second chance to shine with our deeply repairing shampoo. No matter how much you’ve colored, heated, or treated your hair, this deeply hydrating formula strengthe...
Superpower™
Lash Enhancing Serum
Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...
Superpower™
Brow Enhancing Serum
Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...
Superpower™
Tinted Brow Serum
Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...
Volume + Strength
Minis Discovery Kit
Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Packed in a stylish neoprene travel bag, our best-selling shampoo, conditioner and butter masq...
Purest Shine
Revitalizing Duo Kit
Shine, Luster, Liveliness Let the shine come through all summer long! Ready to travel in an eco-friendly organic pouch, our fragrance-free, dermatologist-tested and hypoallergenic shampoo and condi...
Superpower Liquid Comb
Massaging Serum Applicator
Massages, Energizes, Revitalizes Our best-selling massaging applicator comb evenly distributes our Superpower Fortifying Hair & Scalp Serum at your roots for hair that looks healthier and stron...
Superpower+ Advanced
Comfort Liquid Comb
Massages, Soothes, Energizes Our advanced, soft-bristle scalp massaging applicator helps refuel hair and calm a distressed, sensitive scalp by evenly distributing our Superpower+ Advanced Hair Dens...
Superpower
Night & Day Brow Enhancing Duo
Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...
Volumize & Protect
Duo
Using our hair thickener with our hairspray can help give your thin, fine hair extra volume, texture, and hold. Add the heat protector to this styling routine to shield your hair from the damaging ...
Wake Up Call Collection
Bundle
Our Wake Up Call Collection is the perfect combo to give you bigger, fuller and better hair. It nourishes, strengthens, and gives you more volume with every clean, conditioning or styling you do. I...
Wake Up Call Body
Bundle
The perfect combo to give you fuller and better hair with every clean, conditioning or styling you do. It nourishes, strengthens, and gives your hair body and lift with up to 48h hold. It includes:...
Bigger and Better
Duo
Bigger meets better with these biotin-powered styling duo that will add body, volume and texture to hair while holding styles for up to 48h. It includes: — Wake Up Call High Hold Thickening Spray (...