All Products

Nourishes, Strengthens, Energizes Our award-winning serum was designed exclusively for women over 40, with a powerful blend of ingredients to...

Wake Up Call
Volumizing Shampoo

Wake Up Call Volumizing Shampoo

$27.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Wake Up Call
Volumizing Conditioner

A Sulfate free conditioner for a fuller better volume for the aging hair of the woman by better not younger. Buy the wake Up Call volumizing shampoo by BNY for a sulfate and paraben free hair. Clean hair, clean woman.

Wake Up Call Volumizing Conditioner

$27.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Lift Me Up
Hair Thickener

$34.00

Lift Me Up Hair Thickener

$34.00

Lifts, Thickens, Nourishes A double-award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing...

New Dawn
Activated Charcoal Scalp Cleanser

$34.00

New Dawn Activated Charcoal Scalp Cleanser

$34.00

Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in...

No Remorse
Heat Protection & Taming Spray

$32.00

No Remorse Heat Protection & Taming Spray

$32.00

Smoothes, Hydrates and ProtectsIncredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and...

Fresh Start
Scalp Renewing Dry Shampoo

$29.00

Fresh Start Scalp Renewing Dry Shampoo

$29.00

It’s never too late for a fresh start. Our natural, amphoteric, talc-free formula naturally increases volume and refreshes hair between...

Significant Other
Hair, Skin & Nails Supplement + Retinol Boost

$28.00

Significant Other Hair, Skin & Nails Supplement + Retinol Boost

$28.00

Brightens Skin, Strengthens Roots, Adds ShineEdible hair care meets edible skincare. We supercharged our best-selling supplement with double the vitamin...

Significant Other
Hair, Skin & Nails Supplement

Significant Other Hair Fortifying Vitamins-Better Not Younger

$25.00

Significant Other Hair, Skin & Nails Supplement

$25.00

It’s important to have someone in your life who can pick you up and give you a boost. For your...

Power Within
Skin & Scalp Collagen Gummies

$25.00

Power Within Skin & Scalp Collagen Gummies

$25.00

Thickens, Increases Elasticity, Adds VibrancyPacked with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels...

Best Summer Hair Kit

$38.00 $32.00

Best Summer Hair Kit

$32.00 $38.00

This limited edition minis discovery kit contains deluxe mini sizes of our favorite hydrating, heat protecting, frizz-fighting haircare products for...

Volume + Strength
Minis Discovery/Travel Kit

$29.00

Volume + Strength Minis Discovery/Travel Kit

$29.00

This trial-size set of our best-selling shampoo, conditioner & butter masque boosts hair's volume, adding fullness to thin, flat, aging...

Superpower Liquid Comb
Massaging Serum Applicator

$25.00

Superpower Liquid Comb Massaging Serum Applicator

$25.00

Introducing our latest scalp care innovation: The Superpower Liquid Comb (Massaging Serum Applicator). Enjoy the sensation as the smooth, retractable,...

Superpower Hair & Scalp Duo

$72.00 $61.00

Superpower Hair & Scalp Duo

$61.00 $72.00

Enjoy the sensation as the smooth, retractable, widely spaced aluminum ball-tipped dispensers naturally part your hair, hug your scalp, and...

Superpower
Lash Growth Serum

$55.00

Superpower Lash Growth Serum

$55.00

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase...

Superpower
Night & Day Brow Enhancing Duo

$65.00

Superpower Night & Day Brow Enhancing Duo

$65.00

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking...

Silver Lining
Purple Brightening Shampoo For Grey & White Hair

Silver Lining Purple Brightening Shampoo For Grey & White Hair

$27.00

Looking for a silver lining means seeing the good in today and looking forward to an even better tomorrow. Our...

Second Chance
Repairing Shampoo for Dry or Damaged Hair

Second Chance Repairing Shampoo for Dry or Damaged Hair

$27.00

Improved formula! Now richer, more luxurious and hydrating. Everyone deserves a second chance in life, whoever they are. Our hair...

Second Chance
Repairing Shampoo for Dry or Damaged Hair (16 oz)

Second Chance Repairing Shampoo for Dry or Damaged Hair (16 oz)

$39.00 $45.00

Improved formula! Now richer, more luxurious and hydrating. Everyone deserves a second chance in life, whoever they are. Our hair...

Second Chance
Repairing Conditioner for Dry or Damaged Hair

Second Chance Repairing Conditioner for Dry or Damaged Hair

$27.00

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve...

Second Chance

Second Chance Repairing Conditioner for Dry or Damaged Hair (16 oz)

$39.00 $45.00

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve...

Wake Up Call
Volumizing Shampoo (16 oz)

Wake Up Call Volumizing Shampoo (16 oz)

$39.00 $45.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Wake Up Call
Volumizing Conditioner (16 oz)

Wake Up Call Volumizing Conditioner (16 oz)

$39.00 $45.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Wake Up Call Volumizing Duo

20% OFF

$90.00 $72.00

Wake Up Call Volumizing Duo

$72.00 $90.00

We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and...

Second Chance
Repairing Duo

20% OFF

$90.00 $72.00

Second Chance Repairing Duo

$72.00 $90.00

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve...

Hair Redemption
Restorative Butter Masque

$35.00

Hair Redemption Restorative Butter Masque

$35.00

Repairs, Nourishes, RestoresOur proprietary plant-based butter blend deeply penetrates and protects strands to instantly smooth and repair dry, brittle, unmanageable...

Silver Lining
Purple Butter Masque

$35.00

Silver Lining Purple Butter Masque

$35.00

Your first silver hairs may have arrived unannounced, but that doesn’t mean you shouldn’t embrace them. This thick, smooth, enhancing...