Key Benefits
— Clinically proven to reduce breakage by 98%.*
— The gentle formula strengthens, smooths and adds instant fullness to thin hair without weighing it down.
— Plant-based conditioning ingredients nourish hair follicles and promote less frizz and fewer flyaways for a vibrant, silky finish.
— Vegan, Cruelty-free, Paraben-free, Sulfate-free and Safe for color-treated hair.
*Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary
The Science
Most women with thin or thinning hair are afraid conditioners will weigh hair down, leaving it flat and lifeless. That's why we created this proprietary, weightless, nutrient-rich formula designed to give thin hair the hydration it needs while boosting volume and fullness. The result? A vibrant, silky finish with less frizz and flyaways.
How to use
— Remove excess water from hair after shampooing with Wake Up Call Volumizing Shampoo.
— Ideal for thinning hair concerns.
— Gently massage conditioner into hair, concentrating on mid-lengths and ends.
— Rinse well. Pro Tip: On days you want to give your tresses a more restorative treatment, you can alternate with one of the Better Not Younger Butter Masques.
— Vegan, Cruelty-free, Paraben-free, Sulfate-free and Safe for color-treated hair.
— NOTE: Our formulas are specifically designed to help your hair improve with age for Better Hair Ahead.
Ingredients
— Wake Up Call Blend: a signature blend of Biotin, Bamboo, Burdock and Hops to nourish, strengthen, add volume, and support thicker-looking hair.
— Oleanolic Acid: active derived from olive tree leaves that supports thicker and denser looking hair.
Ingredients list: Aqua (Deionized Water), Cetearyl Alcohol, Propanediol, Cetearyl Olivate, Sorbitan Olivate, Glycerin, Amodimethicone, Trideceth-12, Cetyl Esters, Dimethicone, Argania Spinosa (Argan) Oil, Dl-Panthenol, Biotin, Bambusa Vulgaris (Bamboo) Extract, Arcticum Lappa (Burdock) Root Extract, Butylene Glycol, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Copper Tripeptide-1, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Salvia Officinalis (Sage) Extract, Humulus Lupulus (Hops) Extract, Olea Europaea (Olive) Oil, Camellia Sinensis (Green Tea) Extract, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.
What´s inside?
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4.7 Based on 782 Reviews
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EV
15 March 2025
Eileen V.
United States
Great choice.
Excellent. I have been using it for 3 years. I am 76 and my hair looks great. I no longer color my hair and I get many compliments.
EH
15 March 2025
Elizabeth H.
United States
Detangling magic
I generally dread washing my hair because detangling it is such a chore. My hair is extreme fine and no matter how care I am when washing it, detangling is always a frustrating process. This conditioner magically leaves my hair really easy to comb through while in the shower! I love the texture of my hair after using this conditioner - smooth but has body.
MB
12 March 2025
Mairi B.
United States
Disappointed
I had hoped that the wake-up call “volumizer” would help my thinning hair get back some of its bounce but instead my hair is even more limp! I had had such a positive result from your “Second Chance” products that I was hopeful :(
LA
08 March 2025
Lois A.
United States
LOVE YOUR PRODUCTS
I am a woman aged 85 with thinning hair but your products enable me to care for my own hair by adding volume & shine.
LM
06 March 2025
Laura M.
United States
Fantastic Conditioner!
Loved how it made my aging hair feel moisturized. I highly recommend.
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