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Better Not Younger

Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Wake up Call

Infused with Biotin, Bamboo, Burdock and Hops, our Wake Up Call Blend nourishes, strengthens, and supports thicker-looking hair.

Wake Up Call Thickening Hairspray

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00
Lift Me Up Hair Thickener

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00
Volume Styling Duo
15% OFF

Volume Styling
Bundle

Using our hair thickener with our hairspray can help give your hairstyle extra volume, texture and hold. The hair thickener will add body to fine hair from the roots while the hairspray will give i...

$61.20 $72.00 15% OFF
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Bigger and Better Duo
15% OFF

Bigger and Better
Duo

Bigger meets better with these biotin-powered styling duo that will add body, volume and texture to hair while holding styles for up to 48h. It includes: — Wake Up Call High Hold Thickening Spray (...

$59.50 $70.00 15% OFF
Volumize & Protect Duo
10% OFF

Volumize & Protect
Duo

Using our hair thickener with our hairspray can help give your thin, fine hair extra volume, texture, and hold. Add the heat protector to this styling routine to shield your hair from the damaging ...

$61.20 $68.00 10% OFF
Style & Protect Bundle
10% OFF

Style & Protect
Bundle

Using our hair thickener with our hairspray can help give your thin, fine hair extra volume, texture, and hold. Add the heat protector to this styling routine to shield your hair from the damaging ...

$94.50 $105.00 10% OFF
Wake Up Call Bundle
20% OFF

Wake Up Call Collection
Bundle

Our Wake Up Call Collection is the perfect combo to give you bigger, fuller and better hair. It nourishes, strengthens, and gives you more volume with every clean, conditioning or styling you do. I...

$74.40 $93.00 20% OFF
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Wake Up Call Body Bundle
10% OFF

Wake Up Call Body
Bundle

The perfect combo to give you fuller and better hair with every clean, conditioning or styling you do. It nourishes, strengthens, and gives your hair body and lift with up to 48h hold. It includes:...

$83.70 $93.00 10% OFF
Wake Up Call Style Memory Mousse

Wake Up Call
Style Memory Mousse

A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...

$35.00

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