Our formulas are specially designed to support the evolving needs of hair over time — like adding volume, improving density, and boosting hydration — and work especially well for fine to medium hair textures, whether straight, wavy, or curly.
Will products melt, freeze, or expire?
Short exposure to heat or cold won’t affect product performance. For best results, we recommend storing your products in a cool, dry place.
Please also check the PAO (Period After Opening) symbol on each package, which indicates how long the product remains fresh after opening.
How are these products different from others?
They’re made specifically to meet the evolving needs of hair over time — celebrating strength, vitality, and the beauty of every stage of life.
While we don’t have a formal policy yet, we partner with manufacturers who follow responsible sourcing practices and are always looking for ways to reduce our environmental footprint.
Is the company public or private?
We are a private company, founded in 2019.
Where do you manufacture?
We manufacture in the USA and Canada, in certified, high-quality facilities.