


Key Benefits
— Gently cleanses while adding shine without weighing hair down.
— Formulated with scalp- and hair-friendly ingredients like chia seed and yuzu that nourish and strengthen tresses.
— Eco-friendly bottle made from 25% post-consumer resin (recycled plastic).
Vegan / Cruelty-free / Paraben-free / Sulfate-free / Safe for color-treated hair
The Science
As we age, the needs of our hair and scalp change. Our strands appear duller and drier and sometimes our scalps even become more delicate. This is why we created the first-ever fragrance-free, dermatologist-tested and hypoallergenic shampoo for aging hair. It gently washes away impurities, revitalizes lackluster strands and strengthens with nutrient-rich ingredients like chia seeds and yuzu as well as other plant-based ingredients that together help to increase the duration of hair strands’ shine.
How to use
— Wet hair and lightly massage formula into a lather on the scalp.
— Rinse well.
— Follow with Full Transparency Shine Revitalizing Conditioner.
Ingredients
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Galactoarabinan, Salvia Hispanica Seed Extract, Glycerin, Trehalose, Xylitol, Panthenol, Camellia Sinensis (Green Tea) Leaf Extract, Sodium Phosphate, Caprylyl/Capryl Glucoside, Niacin, Citrus Junos (Yuzu) Extract, Panax Ginseng Extract, Rosmarinus Officinalis (Rosemary) Extract, Biotin, Sodium Cocoyl Isethionate, Caprylyl Glycol, Glyceryl Laurate, Glyceryl Undecylenate.
What´s inside?

- Reviews
- Questions
- hair
- shampoo
- scalp
- products
- shine
- pump
- bottle
- companion conditioner
- Wake Up Call
- ends
A New Favorite
I like to have a couple shampoos so I don't use the same shampoo day after day. My favorite for quite some time has been Wake Up Call Volumizing Shampoo. I now have 2 favorite shampoos!! Full Transparency Pure Revitalizing Shampoo is the Best! My hair is always squeaky clean (literally) and so soft and shiny and healthy looking after I use it!
My New Favorite Shampoo
Great shampoo! My hair feels squeaky clean after using this shampoo. It truly is a fragrance free product. This shampoo leaves my grey hair feeling and looking smooth and healthy.
Full Transparency Revitalization
Awesome!!! This made my hair shiny and frizz free!
So far so good!
I have been using the volume shampoo and conditioner, and I love the combo. I decided to mix things up by trying this pure shampoo. It leaves my hair clean and revitalized. Highly recommend.
Favorite shampoo
I love this I tried so many shampoos and this has been so gentle but purifying on my sensitive scalp. Keeps my wavy hair volumized. My Hg!!!
FAQs