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Better Not Younger
Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
What are you looking for?

Dryness & Frizz

No one should have to settle for straw-like-hair, no matter how much you’ve colored or heat-treated it. Our collection deeply hydrates and restores aging hair’s natural smoothness, silkiness and vibrancy.

Second Chance Repairing Conditioner for Dry or Damaged Hair

Second Chance
Repairing Conditioner for Dry or Damaged Hair

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our repairing ...

$29.00
Second Chance Repairing Shampoo for Dry or Damaged Hair

Second Chance
Repairing Shampoo for Dry or Damaged Hair

Improved formula! Now richer, more luxurious and hydrating.  No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our gentle shampoo works and feels diffe...

$29.00
Hair Redemption Restorative Butter Masque

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores.Our proprietary plant-based butter blend deeply penetrates and protects strands to instantly smooth and repair dry, brittle, unmanageable hair while reducing frizz and ...

$36.00
No Remorse Heat Protection & Taming Spray

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
Superpower Fortifying Hair & Scalp Serum

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, NourishesAdd fuel to your fullness with our lightweight, quick-absorbing Superpower™ Serum. It combines our proprietary Superpower™ blend of proven plant-derived ingredients ...

$49.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop, our concentrated gel serum is specially designed for noticeable hair thinning and a sensitive scalp. It uses our gentle yet extra-potent Sup...

$57.00
Superpower Hair & Scalp Duo
15% OFF

Superpower™
Hair & Scalp Duo

Nourishes, Massages, RevitalizesAn award-winning scalp serum and massaging applicator designed to address the early signs of aging hair. Our proprietary Superpower™ blend of proven plant-derived in...

$64.60 $76.00 15% OFF
Superpower™+ Advanced Hair & Scalp Duo
15% OFF

Superpower™+ Advanced
Hair & Scalp Duo

Refuels, Massages, Replenishes An advanced scalp gel serum and massaging applicator designed for noticeable hair thinning and a sensitive scalp. Our Superpower™ blend combined with plant-derived ac...

$71.40 $84.00 15% OFF
Significant Other Hair, Skin & Nails Supplement

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$29.00
Power Within Skin & Scalp Collagen Gummies

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$29.00
Full Transparency Pure Revitalizing Shampoo

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00
Full Transparency Shine Revitalizing Conditioner

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00
Second Chance Repairing Duo
20% OFF

Second Chance
Repairing Duo

Improved formula! Now richer, more luxurious and hydrating.  Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, ...

$49.30 – $72.00
Dryness & Frizz Bundle
25% OFF

Dryness & Frizz
Bundle

Repairs, Nourishes, ProtectsNo one should have to settle for dry, frizzy or even straw-like-hair, so we developed a collection formulated to deeply hydrate and restore aging hair’s natural smoothne...

$95.25 $127.00 25% OFF
Superpower™ Thickening Hairpatches
New

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$79.00
Never Stop Growing Bundle
15% OFF New

Never Stop Growing
Bundle

Hair loss or thinning is the main hair concern for most women as they age, and the hairline is where they notice it first. This bundle provides clinically proven solutions for hair and scalp health...

$98.00 $116.00 16% OFF

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