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Dryness & Frizz
No woman should have to accept dry, brittle, or unruly hair as the new normal. Our collection delivers deep hydration and smoothing care so strands feel silky, vibrant, and alive again. Because when your hair moves with you, you move through life with confidence, freedom, and your best self forward.
Complete Repair
Bundle
Revive and restore your hair with the perfect pairing of Second Chance Oil and Hair Redemption Butter. This powerful duo combines deep hydration and intense nourishment to repair dry, brittle hair,...
Second Chance
Hair, Face & Body Nourishing Oil
Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...
Hair Redemption
Restorative Butter Masque
Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...
No Remorse
Heat Protection & Taming Spray
Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...
Full Transparency
Pure Revitalizing Shampoo
Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...
Full Transparency
Shine Revitalizing Conditioner
Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...
Strength Power Pair
A bundle to deeply nourish both hair and scalp to achieve your best hair yet. Combining the scalp-stimulating Superpower Serum with the shine-enhancing Second Chance Oil, this bundle offers a holis...

“The idea of Better Not Younger started when I was struggling to find products that worked on my own changing hair.”
Sonsoles Gonzalez, Founder