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Better Not Younger

Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Dryness & Frizz

No one should have to settle for straw-like hair, no matter how much you’ve colored or heat-treated it. Our collection deeply hydrates and restores aging hair’s natural smoothness, silkiness and vibrancy.

Second Chance Hair, Face & Body Nourishing Oil

Second Chance
Hair, Face & Body Nourishing Oil

Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...

$36.00
No Remorse Heat Protection & Taming Spray

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
Second Chance Repairing Conditioner for Dry or Damaged Hair

Second Chance
Repairing Conditioner

Give your hair a second chance to shine with our deeply repairing conditioner. No matter how much you’ve colored, heated, or treated your hair, this deeply hydrating formula nourishes, softens, and...

$29.00
Hair Redemption Restorative Butter Masque

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...

$36.00
Superpower Fortifying Hair & Scalp Serum

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00
Full Transparency Pure Revitalizing Shampoo

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00
Full Transparency Shine Revitalizing Conditioner

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00

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