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Better Not Younger
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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription
What are you looking for?

Gray Hair

The loss of melanin, responsible for silver strands, also leads to hair that’s drier, more brittle and with a tendency to turn brassy or yellow. Our collection uses optical colorants to rebalance cool tones to brighten strands, and is infused with oils and butters to help deep condition, and add silkiness and shine.

Silver Lining Purple Brightening Shampoo For Gray & White Hair

Silver Lining
Purple Brightening Shampoo For Gray & White Hair

Brightens, Volumizes, Strengthens A sulfate-free shampoo developed to brighten and eliminate brassiness in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate, st...

$29.00
Silver Lining Purple Butter Masque For Gray & White Hair

Silver Lining
Purple Butter Masque For Gray & White Hair

Nourishes, softens and conditions Packed with vitamins, folic acid, caffeine, green coffee, natural mango, macadamia, avocado, cupuaçu and murumuru butter that nourish, soften and condition coarse,...

$36.00
Gray Hair Bundle
25% OFF

Gray Hair
Bundle

Brightens, Repairs, VolumizesGray hair requires extra care as it tends to be drier, more brittle and can develop brassy or yellow tones, so we developed a collection that deeply nourishes and stren...

$95.25 $127.00 25% OFF
No Remorse Heat Protection & Taming Spray

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens A sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down.

$29.00 – $45.00
Second Chance Repairing Conditioner for Dry or Damaged Hair

Second Chance
Repairing Conditioner for Dry or Damaged Hair

Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our repairing ...

$29.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop, our concentrated gel serum is specially designed for noticeable hair thinning and a sensitive scalp. It uses our gentle yet extra-potent Sup...

$57.00
New Dawn Activated Charcoal Scalp Cleanser

New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances  The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to b...

$35.00
Superpower™+ Advanced Hair & Scalp Duo
15% OFF

Superpower™+ Advanced
Hair & Scalp Duo

Refuels, Massages, Replenishes An advanced scalp gel serum and massaging applicator designed for noticeable hair thinning and a sensitive scalp. Our Superpower™ blend combined with plant-derived ac...

$71.40 $84.00 15% OFF
Silver Lining Discovery Kit
New

Silver Lining
Discovery Kit

Brightens, Nourishes and Protects A trial-size set with some Silver Care essentials to care for silver, grey, white or cool blonde hair locks. Our top-selling silver shampoo and heat protection and...

$24.00
Superpower™ Thickening Hairpatches
New

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$79.00
Never Stop Growing Bundle
15% OFF New

Never Stop Growing
Bundle

Hair loss or thinning is the main hair concern for most women as they age, and the hairline is where they notice it first. This bundle provides clinically proven solutions for hair and scalp health...

$98.00 $116.00 16% OFF

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