Brightens, Nourishes, Strengthens
Our gentle, sulfate-free purple shampoo brightens and neutralizes unwanted tones in cool blonde, silver, or gray hair. Its nourishing formula strengthens, hydrates, and adds volume for healthier, shinier, more manageable hair.
— Neutralizes yellowing and brassiness in gray, silver and cool blonde tones.
— Adds instant volume, fullness and lift.
— Supports strength, shine and color vibrance.
— Vegan, cruelty-free, sulfate-free, Safe for color-treated hair, for all hair types.
Gray hair requires extra special care. In addition to being drier and more brittle, silver strands have a tendency to develop brassy or yellow tones from environmental factors like UV rays and pollution. Our Silver Lining Purple Brightening Shampoo for Gray & White Hair is specifically designed with a custom blend of ingredients including optical colorants to rebalance cool tones to brighten strands while gently cleansing, nourishing and strengthening hair.
— Wet hair and lather a quarter-size amount in hands.
— Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.
— Rinse well.
— Follow with Better Not Younger's SIlver Lining Butter Masque or any of our Conditioners.
NOTE: Our formulas are specifically designed to help your hair improve with age for Better Hair Ahead.
— Wake Up Call Blend: a signature blend of Biotin, Bamboo, Burdock and Hops to nourish, strengthen, and support thicker-looking hair.
— D&C Violet 2: reduces yellow tones and brassiness to brighten and boost the vibrancy of hair color.
Full Ingredients List: Aqua (Deionized Water), C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Argania Spinosa (Argan) Oil, Dl-Panthenol, Niacin, Humulus Lupulus (Hops) Extract, Bambusa Vulgaris (Bamboo) Extract, Biotin, Caffeine, Salvia Officinalis (Sage) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, D&C Violet 2.
* Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Before
After
