Best Sellers
Wake Up Call
High-Hold Thickening Hairspray
Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...
Lift Me Up
Hair Thickener
Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...
Superpower™
Fortifying Hair & Scalp Serum
Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...
Wake Up Call
Volumizing Shampoo
Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...
Stylers
Wake Up Call
High-Hold Thickening Hairspray
Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...
Lift Me Up
Hair Thickener
Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...
Second Chance
Hair, Face & Body Nourishing Oil
Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...
No Remorse
Heat Protection & Taming Spray
Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...
Volume Styling
Bundle
Using our hair thickener with our hairspray can help give your hairstyle extra volume, texture and hold. The hair thickener will add body to fine hair from the roots while the hairspray will give i...
Shampoos, Conditioners & Masques
Wake Up Call
Volumizing Shampoo
Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...
Wake Up Call
Volumizing Conditioner
Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...
Full Transparency
Pure Revitalizing Shampoo
Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...
Full Transparency
Shine Revitalizing Conditioner
Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...
Hair Redemption
Restorative Butter Masque
Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...
Scalp Care
Superpower™
Fortifying Hair & Scalp Serum
Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...
Superpower™+ Advanced
Hair Densifying Scalp Serum
Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...
Superpower™
Thickening Hairpatches
61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...
New Dawn
Activated Charcoal Scalp Cleanser
Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to bru...
Superpower Liquid Comb
Massaging Serum Applicator
Massages, Energizes, Revitalizes Our best-selling massaging applicator comb evenly distributes our Superpower Fortifying Hair & Scalp Serum at your roots for hair that looks healthier and stron...
Supplements
Significant Other
Hair, Skin & Nails Supplement
Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.
Power Within
Skin & Scalp Collagen Gummies
Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...
Lashes & Brows
Superpower™
Lash Enhancing Serum
Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...
Superpower™
Brow Enhancing Serum
Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...
Superpower™
Tinted Brow Serum
Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...
Superpower
Night & Day Brow Enhancing Duo
Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...
Bundles
Superpower™ Collection
Designed for Hair Loss and Thinning
THICKENS, STRENGTHENS, NOURISHES These innovative products work together to transform your hair, enhancing health and density while targeting the scalp, hairline, and temples for optimal growth. Su...
Volume & Fullness
Bundle
Volumizes, Lifts, Thickens This popular bundle gives you volume and fullness instantly, while caring for your hair overtime. Our best-selling products will give you thicker-looking hair with more l...
Hair Loss
Starter Bundle
Densifies, Volumizes, Strengthens Hair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to he...
Gray Hair Essentials
Duo
Brightens, Volumizes, Strengthens Developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate,...
The Essentials
Bundle
Thinning and lack of volume become a noticeable reality for many women as they age, so we developed a bundle focused on hair and scalp with the 3 essentials for hair that looks fuller and thicker, ...
Travel kits
Volume + Strength
Minis Discovery Kit
Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Packed in a stylish neoprene travel bag, our best-selling shampoo, conditioner and butter masq...
Summer Hair SOS
Minis Kit
Volumizes, Hydrates, Repairs Take on the sun, heat and humidity with our limited-edition minis kit featuring our favorite hydrating, heat-protecting and frizz-fighting hair-care products for women ...
Purest Shine
Revitalizing Duo Kit
Shine, Luster, Liveliness Let the shine come through all summer long! Ready to travel in an eco-friendly organic pouch, our fragrance-free, dermatologist-tested and hypoallergenic shampoo and condi...