Best Sellers

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00

Second Chance
Hair, Face & Body Nourishing Oil

Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...

$36.00

Stylers

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$29.00

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00

Second Chance
Hair, Face & Body Nourishing Oil

Give your hair, face and body a second chance to shine! This lightweight, dry oil is packed with Abyssinian oil, the most potent antioxidant rich in Omega-3 and 6 fatty acids. It helps replenish yo...

$36.00

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00

Shampoos, Conditioners & Masques

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...

$36.00

Scalp Care

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...

$57.00
Superpower™ Thickening Hairpatches
40% OFF

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$41.40 $69.00 40% OFF
New Dawn Activated Charcoal Scalp Cleanser
42% OFF

New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to bru...

$20.00 $35.00 43% OFF
Better Not Younger's Superpower Liquid Comb massaging serum applicator
37% OFF

Superpower Liquid Comb
Massaging Serum Applicator

Massages, Energizes, Revitalizes Our best-selling massaging applicator comb evenly distributes our Superpower Fortifying Hair & Scalp Serum at your roots for hair that looks healthier and stron...

$17.00 $27.00 37% OFF

Supplements

Significant Other Hair, Skin & Nails Supplement
30% OFF

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$20.30 $29.00 30% OFF
Power Within Skin & Scalp Collagen Gummies
35% OFF

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$18.85 $29.00 35% OFF

Lashes & Brows

Superpower™ Lash Enhancing Serum
50% OFF

Superpower™
Lash Enhancing Serum

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...

$27.50 $55.00 50% OFF
Superpower™ Tinted Brow Serum
Out of stock 50% OFF

Superpower™
Tinted Brow Serum

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...

$16.00 $32.00 50% OFF

Superpower
Night & Day Brow Enhancing Duo

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...

$65.00

Bundles

Superpower Hair & Scalp Duo
Flash Sale

Superpower™
Hair & Scalp Duo

Nourishes, Massages, Revitalizes 90% of women saw visible improvement in their hair after 8 weeks.* Our award-winning scalp serum and scalp massaging applicator are designed to address the early si...

$45.78 $64.00 28% OFF
Wake Up Call High-Hold Thickening Hairspray – DUO(2-Pack)
Flash Sale

Wake Up Call
High-Hold Thickening Hairspray – DUO (2-Pack)

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspray...

$50.40 $70.00 28% OFF
Bigger and Better Duo.
Flash Sale

Bigger and Better
Duo

Bigger meets better with these biotin-powered styling duo that will add body, volume and texture to hair while holding styles for up to 48h. It includes: — Wake Up Call High Hold Thickening Spray (...

$47.60 $70.00 32% OFF
Volume Styling Duo.
Flash Sale

Volume Styling Duo
Bundle

Using our hair thickener with our hairspray can help give your hairstyle extra volume, texture and hold. The hair thickener will add body to fine hair from the roots while the hairspray will give i...

$48.96 $72.00 32% OFF
The Essentials
20% OFF

The Essentials
Bundle

Thinning and lack of volume become a noticeable reality for many women as they age, so we developed a bundle focused on hair and scalp with the 3 essentials for hair that looks fuller and thicker, ...

$75.00 $107.00 30% OFF

Travel kits

Volume + Strength
Minis Discovery Kit

Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Packed in a stylish neoprene travel bag, our best-selling shampoo, conditioner and butter masq...

$29.00