Best Sellers

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-de...

$49.00

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00

Serums & Hairpatches

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-de...

$49.00

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...

$57.00
Superpower™ Thickening Hairpatches
New

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$59.00 $79.00 25% OFF

Superpower™
Hair & Scalp Duo

Nourishes, Massages, Revitalizes 90% of women saw visible improvement in their hair after 8 weeks.* Our award-winning scalp serum and scalp massaging applicator are designed to address the early si...

$76.00
Never Stop Growing Bundle
28% OFF New

Never Stop Growing
Bundle

Hair loss or thinning is the main hair concern for most women as they age, and the hairline is where they notice it first. This bundle provides clinically proven solutions for hair and scalp health...

$98.00 $136.00 28% OFF

Shampoos, Conditioners & Masques

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00

Full Transparency
Pure Revitalizing Shampoo

Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...

$29.00

Full Transparency
Shine Revitalizing Conditioner

Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...

$29.00

Hair Redemption
Restorative Butter Masque

Repairs, Nourishes, Restores. Our restorative butter masque, tailored for thin hair, provides instant moisture, repair, shine, and frizz-control in a lightweight formula. Its balanced blend of five...

$36.00

Stylers

Volume Styling Duo
15% OFF

Volume Styling
Bundle

Using our hair thickener with our hairspray can help give your hairstyle extra volume, texture and hold. The hair thickener will add body to fine hair from the roots while the hairspray will give i...

$61.20 $72.00 15% OFF
Wake Up Call Style Memory Mousse
New

Wake Up Call
Style Memory Mousse

A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...

$35.00

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00

No Remorse
Heat Protection & Taming Spray

Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...

$33.00

Supplements

Significant Other
Hair, Skin & Nails Supplement

Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.

$29.00

Power Within
Skin & Scalp Collagen Gummies

Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...

$29.00

Lashes & Brows

Superpower™
Lash Enhancing Serum

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...

$55.00
Superpower™ Brow Enhancing Serum
New

Superpower™
Brow Enhancing Serum

Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...

$42.00
Superpower™ Tinted Brow Serum
New

Superpower™
Tinted Brow Serum

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...

$32.00

Superpower
Night & Day Brow Enhancing Duo

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...

$65.00

Bundles

Volume & Fullness Bundle
25% OFF

Volume & Fullness
Bundle

Volumizes, Lifts, Thickens This popular bundle gives you volume and fullness instantly, while caring for your hair overtime. Our best-selling products will give you thicker-looking hair with more l...

$71.25 $95.00 25% OFF
Hair Loss Starter Bundle
15% OFF

Hair Loss
Starter Bundle

Densifies, Volumizes, Strengthens Hair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to he...

$97.75 $115.00 15% OFF
Gray Hair Duo
15% OFF

Gray Hair Essentials
Duo

Brightens, Volumizes, Strengthens Developed to brighten and eliminate brassiness and unwanted yellow-tones in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate,...

$55.65 $65.00 14% OFF
Dryness & Frizz Essentials Bundle
15% OFF

Dryness & Frizz Essentials
Bundle

Repairs & NourishesGive your hair a second chance to shine. No matter how much you’ve colored, heated, or treated your hair, this deeply hydrating bundle strengthens and restores your locks to ...

$55.25 $65.00 15% OFF
The Essentials
20% OFF

The Essentials
Bundle

Thinning and lack of volume become a noticeable reality for many women as they age, so we developed a bundle focused on hair and scalp with the 3 essentials for hair that looks fuller and thicker, ...

$75.00 $107.00 30% OFF

Travel kits

Volume + Strength
Minis Discovery Kit

Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Packed in a stylish neoprene travel bag, our best-selling shampoo, conditioner and butter masq...

$29.00
Silver Lining Discovery Kit
New

Silver Lining
Discovery Kit

Brightens, Nourishes and Protects A trial-size set with some Silver Care essentials to care for silver, grey, white or cool blonde hair locks. Our top-selling silver shampoo and heat protection and...

$24.00

Level Up
Best-Sellers Minis Kit

Volumizes, Nourishes, Strengthens Take your hair-care routine to the next level with our best-selling minis designed to add instant volume and fullness to aging hair while nourishing the scalp for ...

$46.00

Summer Hair SOS
Minis Kit

Volumizes, Hydrates, Repairs Take on the sun, heat and humidity with our limited-edition minis kit featuring our favorite hydrating, heat-protecting and frizz-fighting hair-care products for women ...

$39.00