Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Wake Up Call Volumizing Shampoo.

It absolutely can. In fact, our third party clinical study determined that women who used Wake Up Call Volumizing Shampoo experienced over 95% less breakage. When combined with Wake Up Call Volumizing Conditioner, that percentage jumped to 98%.*

*Third party independent clinical performance testing. Individual results may vary.

For best results, we recommend you use Wake Up Call Volumizing Conditioner each time you shampoo your hair. On days you want to give your tresses a more restorative treatment, you can alternate with one of our Butter Masques.

We created our Wake Up Call Volumizing Conditioner to be a weightless conditioning option for women over 40 with fine, thinning hair. It delivers all the volume and hydration your delicate tresses need to help create and maintain fullness while promoting beautiful lift and bounce.

We recommend you use our Hair Redemption Restorative Butter Masque 1-to-3 times a week, depending on your hair’s need. For more damaged tresses, our butter masque can be used each time you shower. When less repair is needed, you can alternate the butter masque with your regular conditioner.

Absolutely! Our Hair Redemption Restorative Butter Masque makes a terrific deep-conditioning overnight treat for your tresses. Click here to read more about the benefits of using a deep condition overnight and to get our step-by-step guide for how to use our deep conditioning hair masque overnight.

Everyone’s hair needs are different. If after using a conditioner, such as Wake Up Call or Second Chance, you still feel like your ends or mid-lengths need an extra boost of moisture, we recommend applying the butter sparingly in these areas. It’s best to avoid adding too much conditioner near the scalp.