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An 8.4 oz bottle of Better Not Younger's Silver Lining brightening purple shampoo for grey and white hair
Silver Lining Purple Brightening Shampoo For Gray & White Hair

Silver Lining

Purple Brightening Shampoo For Gray & White Hair


Brightens, Volumizes, Strengthens

A sulfate-free shampoo developed to brighten and eliminate brassiness in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate, strengthen and add volume to aging hair.

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Key Benefits

— Neutralizes yellowing and brassiness in gray, silver and cool blonde tones.

— Visibly adds instant volume, fullness and lift.

— Supports aging hair with added strength and vibrancy.

The Science

Gray hair requires extra special care. In addition to being drier and more brittle, silver strands have a tendency to develop brassy or yellow tones from exposure to hot styling tools and environmental aggressors like UV rays and pollution. Our sulfate-free Silver Lining Purple Brightening Shampoo for Gray & White Hair is specifically designed with a custom blend of ingredients including optical colorants to rebalance cool tones to brighten strands while gently cleansing, nourishing and strengthening delicate, aging tresses.

How to use

— Apply to wet hair, lightly massage into a lather on the scalp, and rinse well.

— Follow with Silver Lining Purple Butter Masque or one of Better Not Younger’s sulfate-free conditioners.


Aqua (Deionized Water), C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Argania Spinosa (Argan) Oil, Dl-Panthenol, Niacin, Humulus Lupulus (Hops) Extract, Bambusa Vulgaris (Bamboo) Extract, Biotin, Caffeine, Salvia Officinalis (Sage) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, D&C Violet 2.

What´s inside?


How often should I use Silver Lining Purple Brightening Shampoo for Gray & White Hair?

Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Silver Lining Purple Brightening Shampoo for Gray & White Hair. You can also alternate every other washing with one of our other sulfate-free shampoos.

Can I use Silver Lining Purple Brightening Shampoo for Gray & White Hair if I color my hair?

Yes. Our Silver Lining Purple Brightening Shampoo for Gray & White Hair is the perfect addition to your hair-care regimen if you have blonde hair, brunette tresses with highlights or even red hair. Optical colorants in our proprietary blend of gentle, hair-friendly ingredients neutralize brassiness and yellowness that can be caused from hot styling tools and environmental aggressors. This shampoo is also safe for keratin- and chemically-treated hair and is vegan, sulfate-free, paraben-free and cruelty-free.

What are the active ingredients in Silver Lining Purple Brightening Shampoo for Gray and White Hair?

Burdock Root: Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.

Hops: A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.

Sage: A natural astringent that can help unclog hair follicles while balancing oil levels.

Bamboo: High in silica and mineral content to help strengthen hair strands and support moisture retention.

D&C Violet 2: Optical colorant that reduces the intensity of yellow tones and brassiness to help brighten and boost the vibrancy of hair color.