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Silver Lining
Purple Brightening Shampoo For Grey & White Hair

Looking for a silver lining means seeing the good in today and looking forward to an even better tomorrow. Our hair is no different. Unlike other volumizing shampoos, Silver Lining was specifically developed to meet the needs of grey/silver aging hair. Our sulfate-free, proprietary blend of ingredients eliminates brassiness and yellowing while hydrating and strengthening hair, and adding extra lift and volume. Best for cool blonde, platinum, silver or gray tones.

Safe for color-treated, keratin-treated, chemically treated hair. Vegan, sulfate-free, paraben-free and cruelty-free. Made in the USA.

8.4 fl oz (250 ml)

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Key Benefits

  • Reduces yellowing and brassiness in grey, silver and cool blonde tones.
  • Adds instant volume, fullness and lift.
  • Adds shine and manageability.

How to use it

Apply to wet hair lightly massaging at scalp.

Rinse well.

Follow with Silver Lining Purple Butter Masque or one of our Better Not Younger sulfate-free conditioners.

Pro-tip: Use purple shampoo regularly until achieving the desired tone, then alternate with your regular shampoo and use it once or twice a week. Individual results vary and are dependent on how porous and brassy your hair currently is.


  • Burdock Root – rich in vitamin A, iron, potassium, and essential fatty acids, nourishes hair follicles and can provide nutrients to the scalp.
  • Hops – a natural conditioner, the nourishing antioxidant-rich oil helps to smooth and thicken hair.
  • Sage – natural astringent can help unclog hair follicles. It also helps balance oil production in the scalp.
  • Bamboo – bamboo can help strengthen hair strands while also supporting moisture retention.
  • D&C Violet 2 – optical color agent that reduces the intensity of yellow tones to help brighten and lighten the appearance of hair color.

Aqua (Deionized Water), C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Argania Spinosa (Argan) Oil, Dl-Panthenol, Niacin, Humulus Lupulus (Hops) Extract, Bambusa Vulgaris (Bamboo) Extract, Biotin, Caffeine, Salvia Officinalis (Sage) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, D&C Violet 2.

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