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Volumizes, Lifts, Nourishes
A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish breakage.
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Most volumizing shampoos dry out the cuticle to achieve that "full effect." At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time.
Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
High in silica and mineral content to help strengthen hair strands and support moisture retention.
A natural astringent that can help unclog hair follicles while balancing oil levels.
A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.
Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
High in silica and mineral content to help strengthen hair strands and support moisture retention.
A natural astringent that can help unclog hair follicles while balancing oil levels.
A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.
Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Wake Up Call Volumizing Shampoo.
Yes. Our Wake Up Call Volumizing Shampoo is made with gentle and nourishing hair-friendly ingredients that are safe for color-, keratin- and chemically-treated hair. It’s also vegan, sulfate-free, paraben-free and cruelty-free.
It absolutely can. In fact, our third party clinical study determined that women who used Wake Up Call Volumizing Shampoo experienced over 95% less breakage. When combined with Wake Up Call Volumizing Conditioner, that percentage jumped to 98%.*
Burdock Root: Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
Hops: A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.
Sage: A natural astringent that can help unclog hair follicles while balancing oil levels.
Bamboo: High in silica and mineral content to help strengthen hair strands and support moisture retention.
*Third party independent clinical performance testing. Individual results may vary.
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