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The Better Blog

For "6 Biases Against Women’s Hair", Better Not Younger features a mature woman over 40 with long brown hair wearing a black long sleeve black blouse while her hair looks a bit blown by the air. The background is a light brown solid wall.

6 Biases Against Women’s Hair

As women, we put up with a lot of opinions about our hair, and this (often) unsolicited advice only increases as we age. We all know that age bias exists, and our hair is no exception. There's ageism in hair care, in advertising and in much of the media we consume. 

So many "shoulds" are piled onto women, especially after 40: We should wear certain hairstyles "appropriate" for middle-aged women, we should cover our grays and we should chop off longer locks—and many of these have permeated the workplace as well. 

If there's no one drowning out the judgment, this can feel overwhelming! 

At Better Not Younger, we get it. Our company was founded specifically to push back on the belief that there's no market for quality, aging hair-care products. Newsflash: Women don't simply disappear after we hit menopause! 

We compiled a list of past and present hair biases, including aging hair-care biases, that women have been hearing for far too long, plus our take on these false, outdated myths!

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Sonsoles Gonzozles, founder of Better not younger, poses with a black dress.

Breaking Biases: Better Not Younger’s 3rd Anniversary

With aging comes change, but it also brings benefits—like wisdom, confidence and above all, gratitude. It is these gifts of time that inspired Sonsoles Gonzalez to develop Better Not Younger three years ago—and she harnesses these blessings each and every day as she builds a hair-care brand that’s breaking biases around aging and what it means to be a woman in her 40s, 50s and 60s+.

Through Better Not Younger, Sonsoles and her team are pushing boundaries, championing age inclusion and diversity, empowering women and above all, normalizing conversations around menopause and female hair loss.

So who better to chat with than the founder and CEO herself! Better Not Younger has been on an extraordinary journey these past three years—and she’ll be the first to tell you that she owes it all to the amazing community of women who have inspired and supported the brand along the way.

Better Not Younger has made great strides in the clean hair-care movement through the development of plant-based hair products and sulfate-free hair care designed specifically for women over 40. With a mission to enhance—not conceal!—aging hair, Better Not Younger gives women access to high-quality clean hair products that are cruelty-free and designed to improve hair, scalp and inner health.

Keep reading as Sonsoles talks about her secrets to #AgingGratefully, becoming an entrepreneur and building a business in her 50s, and how she believes that it is absolutely possible to look better without looking younger. 

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Better Not Younger features on "Brazilian Blowout vs Keratin Treatments: Are They Safe for Aging Hair?" a beautiful mature woman with medium gray thin hair.

Brazilian Blowout vs Keratin Treatments: Are They Safe for Aging Hair?

If you're looking for silky, frizz-free hair that lasts through washes, the Brazilian Blowout and other similar keratin treatments are the gold standardafter all, they’ve been go-to treatments many women have turned to since the early 2000s. But as with any permanent or semi-permanent hair treatment that involves chemicals, it's important to research before jumping in headfirst. 

We've heard women asking if the Brazilian Blowout has an age limit or if they can pull off a Brazilian Blowout after menopause. Are Brazilian Blowouts safe for fine, thin hair? For gray hair? 

We are here to tell you that whether you're 40, 50 or 60 years old, there is no Brazilian Blowout or keratin treatment age limit. But that doesn’t necessarily mean they are all safe for the delicate disposition of aging hair and its long-term health.

If you’re curious about what these treatments entail, or are confused about their differences (we wouldn't blame you, the names are often used interchangeably!), we have everything you need to know about the Brazilian Blowout vs other keratin treatments for your delicate, aging tress

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Better Not Younger features on "8 Everyday Hairstyles That Damage Your Hair" a beautiful mature woman with long brown hair wearing a headband as it is a protective hairstyle for aging thinning hair.

8 Everyday Hairstyles That Damage Your Hair

Without even thinking about it, you might be damaging your hair every single day. That’s a bummer, right? But your go-to hairstyles might not be doing your hair any favors, especially if you’re not using easy protective hairstyles that will keep your strands strong and healthy. 

While some hairstyles may seem obvious as far as damage is concerned, others may not. Pulling your hair into a tight bun will obviously cause some breakage, but does wearing headbands cause hair loss? (More on this later!)

There are many ways you can help your hair stay strong but there are also ways you can stop damage in its tracks and bring your hair back to its healthy state. Even if you’ve been wearing harsh hairstyles for years, you can backtrack by opting for hairstyles for damaged hair or easy protective hairstyles that will show your locks some love. 

Keep reading to find out which everyday hairstyles could be wreaking havoc on your hair so you can switch over to hairstyles for damaged hair that are more protective. 

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"Everything You Ever Wanted to Know About No Remorse Heat Protection & Taming Spray" by Better Not Younger is featuring a mature woman with short brown hair getting a splash of the best heat protection spray.

Everything You Ever Wanted to Know About No Remorse Heat Protection & Taming ...

If you routinely heat style your hair, you probably know that you should use products to protect your hair. There are tons of options on the market, so how do you know what to look for in a quality heat protectant? And why, exactly, do we need to use a heat protectant every time we apply heat to our hair? 

A lot of the reason has to do with the characteristics of aging tresses. As our estrogen levels decrease over time, our scalp produces less sebum, which is the oil that keeps our hair hydrated and strong. This reduced sebum production is why our hair becomes drier and more brittle as we age. We also lose shine and start to see dullness on aging hair. That’s why nourishing ingredients like argan and avocado oils as well as vitamin E in a heat protectant is so important. 

As we age, faithfully using a moisturizing heat protectant spray to protect hair from heat styling is critical. A good heat protectant prevents damage to brittle locks. (Think of it as a sunscreen for your hair!) Better Not Younger's No Remorse Heat Protectant & Taming Spray is a light-weight, hydrating option infused with plant oils and vitamin E to coat strands and create a physical barrier between your hair and the heating element.

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In this article on "How To Sail Through Menopause", BNY features a beautiful woman with short white hair smiling to the camera.

Mindful Aging: Embracing the Midlife Transition

This is an especially exciting topic for us at Better Not Younger, and the reason is in our name. We believe we only get better with age! And key to a smooth midlife transition is knowing what to expect as we move through menopause.  

But what do signs of menopause at 40 and beyond look like? How can you tell if you're experiencing premenopausal symptoms? 

We've got the scoop on what to know about early perimenopause symptoms and menopause body changes, along with menopause self-care tips to help you cope with the transition!

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In "Why Going to Bed with Wet Hair Is a Bad Idea", BNY features a mature woman with medium gray hair drying her hair with a white towel while she smiles.

Why Is It Bad to Sleep with Wet Hair?

We know how tempting it can be to take a quick shower before bed and dive between the sheets. Giving your hair time to dry or even pulling out the blow-dryer is labor intensive, and for night showerers, this sometimes just feels like too much work. Thus, going to bed with wet hair.


There are some issues with sleeping with wet hair, though, that you should be aware of before you continue on with this habit. While there are some myths surrounding sleeping with wet hair, some red flags you’ve heard are actually true. (Spoiler alert: Thin wet hair is fragile!) Here’s what you need to know about having wet hair at bedtime.

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In this article "Should I Rotate My Shampoo", BNY features a mature model with ginger long hair with dubitative expressions.

Should I Rotate My Shampoo?

We’ve all been there: We finally find a sulfate-free shampoo that works wonders for us! Our hair feels clean, manageable and healthy. Friends compliment us and ask what we’re doing differently with our hair. Then slowly, we notice the results start to fade. Or perhaps it’s more an issue of inconsistent results.

Maybe our hair feels dry after we shampoo with our trusty repairing shampoo. Or, our volumizing shampoo gives great boost and sleek shine one day but allows our tresses to fall flat and frizz up the next. Or maybe our hair just never feels clean anymore, in general. 

It might be time to consider rotating your favorite sulfate-free shampoo with another great option. Read on to learn how switching up your shampoo can help address all your hair concerns!

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In this article "Help! Why Is My Hair So Greasy?", BNY features a beautiful blonde women with amazing volume on hair.

Help! Why Is My Hair So Greasy?

As we age, a lot of us have noticed that our hair has gotten drier. This is common for aging hair and skin, which includes our scalp. But what if you’ve noticed the opposite? If your hair has become oilier with age, you’re not alone! Many women deal with oily hair after 40. Let’s dig into why our hair can get too oily and some hair-care options for greasy hair.
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In this article "Heat Styling 101: How to Safeguard Your Strands", BNY features a mature blonde woman using a blow dryer while wearing a white shower clothing.

Heat Styling 101: 16 Ways to Safeguard Your Strands

Whether you use a blow-dryer, flat iron or curling iron, damage from heat styling is damage, no matter how you slice it. And brittle strands, split ends and frizz are just a few of the ways it shows up.

But knowing the proper precautions and preventative steps to take to protect your hair from heat styling, especially aging hair, is half the battle when you’re styling your hair with heat. The other half is perfecting your styling skills—and we can help with both!

Keep reading for expert techniques and protective tips approved by the pros, plus our favorite heat protectant styling products designed to not only reverse the damage that’s already been done but also stop future damage in its tracks!

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In this article "What Vitamin Should I Take for Hair Loss?", BNY features a beautiful mature woman with black short hair, holding two vitamin pills while smiling.

What Vitamin Should I Take for Hair Loss?

If you are facing accelerated hair loss, you may be deficient in more than one vitamin, and it is essential to know the culprits. Your cells rely on vitamins to function and grow, and deficiencies may exacerbate hair fall. Your scalp boasts nearly 100,000 hair follicles, and of these, 90% reside in the growing (anagen) stage and require micronutrients like vitamins to sufficiently forge a robust head of hair. So if you are finding more strands in your brush than on your head, read on to find out which vitamins you should take for hair loss.

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In this article about 9 Ways to Banish Hair Static for Good, Better Not Younger features a beautiful mature latina with straight long dark brown wavy hair and green eyes, waring an orange blouse and a married ring. She smiles to the camera.

9 Ways to Banish Hair Static for Good

Sandwiched between the hot humidity of summer and the coldness of winter are about three weeks of blissful, hair-friendly weather. Neither frizz nor hair static bothers us. Our hair holds curls a bit more easily. It even accepts wash-and-go styling. And every year we breathe a collective sigh of relief during this brief period of perfect hair weather. 

But this break is short-lived.  

Despite the reprieve from warm weather hair issues like frizz and flatness—especially common for fine hair—winter weather brings its own set of hair woes. The dry days of winter can wreak havoc on aging hair. When cold, dry air replaces the humidity of summer, the result is hair static, which can also lead to dullness, dry and unmanageable strands and even breakage.

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