The Better Blog

When we talk about "clean products," there's often not a set definition. Sometimes we’re referring to a product that’s made with organic, all-natural or no unpronounceable ingredients. Other times the words ethically sourced, mindfully created and no harmful ingredients are part of the conversation. And what role does transparent labeling play in it all? The real definition can be hard to pin down. 

So when we say "clean hair care," what does this mean? 

At Better Not Younger, it means that our products prioritize safety and efficacy. This means non-toxic ingredients that are safe for people and the planet—with efficacious and certified-safe plant-based and synthetic ingredients being the active drivers of results. We know that older women are savvy shoppers who pay attention to the labels on their hair and beauty products, which is why we’re transparent about our ingredients. And we know that hair products without harmful ingredients are imperative. That's why our founder, Sonsoles Gonzalez, built Better Not Younger as a clean hair-care line dedicated to women over 40. 

Read on to learn why making the switch to clean hair products is so important and how Better Not Younger stays at the forefront of clean hair care!

Curly hair, while gorgeous, can be a lot to manage. It calls for a delicate balance of time and products to maintain healthy curls, but knowing what works for your hair can make everything a bit easier. Vegan curly hair products are packed with natural ingredients that will show your hair so much love, especially as your hair ages. These vegan hair products for curly hair are formulated with nourishing oils, butters, vitamins and more that will bring moisture into your strands and seal it in, too. Because curly hair is prone to dryness and breakage, it’s important to use products that will stop that from happening or fix it once it has. 

Opting for some of the best natural ingredients for curly hair, like olive oil and shea butter for curly hair, and two of our favorites, argan oil and murumuru butter, will show your curls the love they deserve. Most importantly, when considering your hair-care routine, incorporate these ingredients throughout all the vegan curly hair products you use—this includes a vegan shampoo for curly hair, a moisturizing conditioner for curly hair, a curly hair serum or boost spray and even a restoring mask. The best natural ingredients for curly hair are found in a number of vegan hair products for curly hair, you just have to know what you’re looking for. Here are some of our go-tos.

At Better Not Younger, we know that beauty isn't tied to age. So what does ageless beauty mean? When we think of ageless beauty for hair, it means timeless, confident style and hair that is strong and healthy. 

If you're like us, you probably put your hair through a lot in your youth! (Remember the ‘80s?) From heat styling with no heat protectant to harsh dyes to ignoring scalp care, we were rough on our hair. 

But by the time we're into our 50s and 60s, we've moved past those poor choices. We know what works for our hair, and we have a better sense of our own personal style. Now we're focused on timeless looks and maintaining the healthiest hair possible because we know that healthy hair is gorgeous hair! 

As women, one of our most common concerns is hair thinning with age. But thin hair doesn't have to be something we accept or feel insecure about! We can fight back by supporting our hair from root to tip. Read on to learn more about combating age-related hair thinning and other top hair issues we face with age, so you can achieve better hair today than in your 20s!

Hair porosity is a hot topic right now, and for good reason! Tons of factors can affect our hair's porosity, from environmental exposure to bleaches and dyes to hair texture and genetics. Understanding your hair's porosity is important so you can tailor your hair-care regimen to better address your hair issues.

Hair porosity is tied to the integrity and tightness or looseness of your hair cuticles and simply refers to how well your hair can absorb and retain moisture. Generally speaking, low porosity hair struggles with absorbing moisture but excels at retaining it, while high porosity hair readily absorbs moisture but struggles to hold it in.

So how can you tell whether you have low, medium or high porosity hair?

Better Not Younger compiled 10 signs of high porosity hair, along with tips and tricks for dealing with some of the most frustrating symptoms of highly porous hair!

As women, we put up with a lot of opinions about our hair, and this (often) unsolicited advice only increases as we age. We all know that age bias exists, and our hair is no exception. There's ageism in hair care, in advertising and in much of the media we consume. 

So many "shoulds" are piled onto women, especially after 40: We should wear certain hairstyles "appropriate" for middle-aged women, we should cover our grays and we should chop off longer locks—and many of these have permeated the workplace as well. 

If there's no one drowning out the judgment, this can feel overwhelming! 

At Better Not Younger, we get it. Our company was founded specifically to push back on the belief that there's no market for quality, aging hair-care products. Newsflash: Women don't simply disappear after we hit menopause! 

We compiled a list of past and present hair biases, including aging hair-care biases, that women have been hearing for far too long, plus our take on these false, outdated myths!

With aging comes change, but it also brings benefits—like wisdom, confidence and above all, gratitude. It is these gifts of time that inspired Sonsoles Gonzalez to develop Better Not Younger three years ago—and she harnesses these blessings each and every day as she builds a hair-care brand that’s breaking biases around aging and what it means to be a woman in her 40s, 50s and 60s+.

Through Better Not Younger, Sonsoles and her team are pushing boundaries, championing age inclusion and diversity, empowering women and above all, normalizing conversations around menopause and female hair loss.

So who better to chat with than the founder and CEO herself! Better Not Younger has been on an extraordinary journey these past three years—and she’ll be the first to tell you that she owes it all to the amazing community of women who have inspired and supported the brand along the way.

Better Not Younger has made great strides in the clean hair-care movement through the development of plant-based hair products and sulfate-free hair care designed specifically for women over 40. With a mission to enhance—not conceal!—aging hair, Better Not Younger gives women access to high-quality clean hair products that are cruelty-free and designed to improve hair, scalp and inner health.

Keep reading as Sonsoles talks about her secrets to #AgingGratefully, becoming an entrepreneur and building a business in her 50s, and how she believes that it is absolutely possible to look better without looking younger. 

If you're looking for silky, frizz-free hair that lasts through washes, the Brazilian Blowout and other similar keratin treatments are the gold standard—after all, they’ve been go-to treatments many women have turned to since the early 2000s. But as with any permanent or semi-permanent hair treatment that involves chemicals, it's important to research before jumping in headfirst. 

We've heard women asking if the Brazilian Blowout has an age limit or if they can pull off a Brazilian Blowout after menopause. Are Brazilian Blowouts safe for fine, thin hair? For gray hair? 

We are here to tell you that whether you're 40, 50 or 60 years old, there is no Brazilian Blowout or keratin treatment age limit. But that doesn’t necessarily mean they are all safe for the delicate disposition of aging hair and its long-term health.

If you’re curious about what these treatments entail, or are confused about their differences (we wouldn't blame you, the names are often used interchangeably!), we have everything you need to know about the Brazilian Blowout vs other keratin treatments for your delicate, aging tress

Without even thinking about it, you might be damaging your hair every single day. That’s a bummer, right? But your go-to hairstyles might not be doing your hair any favors, especially if you’re not using easy protective hairstyles that will keep your strands strong and healthy. 

While some hairstyles may seem obvious as far as damage is concerned, others may not. Pulling your hair into a tight bun will obviously cause some breakage, but does wearing headbands cause hair loss? (More on this later!)

There are many ways you can help your hair stay strong but there are also ways you can stop damage in its tracks and bring your hair back to its healthy state. Even if you’ve been wearing harsh hairstyles for years, you can backtrack by opting for hairstyles for damaged hair or easy protective hairstyles that will show your locks some love. 

Keep reading to find out which everyday hairstyles could be wreaking havoc on your hair so you can switch over to hairstyles for damaged hair that are more protective. 

If you routinely heat style your hair, you probably know that you should use products to protect your hair. There are tons of options on the market, so how do you know what to look for in a quality heat protectant? And why, exactly, do we need to use a heat protectant every time we apply heat to our hair? 

A lot of the reason has to do with the characteristics of aging tresses. As our estrogen levels decrease over time, our scalp produces less sebum, which is the oil that keeps our hair hydrated and strong. This reduced sebum production is why our hair becomes drier and more brittle as we age. We also lose shine and start to see dullness on aging hair. That’s why nourishing ingredients like argan and avocado oils as well as vitamin E in a heat protectant is so important. 

As we age, faithfully using a moisturizing heat protectant spray to protect hair from heat styling is critical. A good heat protectant prevents damage to brittle locks. (Think of it as a sunscreen for your hair!) Better Not Younger's No Remorse Heat Protectant & Taming Spray is a light-weight, hydrating option infused with plant oils and vitamin E to coat strands and create a physical barrier between your hair and the heating element.

This is an especially exciting topic for us at Better Not Younger, and the reason is in our name. We believe we only get better with age! And key to a smooth midlife transition is knowing what to expect as we move through menopause.  

But what do signs of menopause at 40 and beyond look like? How can you tell if you're experiencing premenopausal symptoms? 

We've got the scoop on what to know about early perimenopause symptoms and menopause body changes, along with menopause self-care tips to help you cope with the transition!

We know how tempting it can be to take a quick shower before bed and dive between the sheets. Giving your hair time to dry or even pulling out the blow-dryer is labor intensive, and for night showerers, this sometimes just feels like too much work. Thus, going to bed with wet hair.

There are some issues with sleeping with wet hair, though, that you should be aware of before you continue on with this habit. While there are some myths surrounding sleeping with wet hair, some red flags you’ve heard are actually true. (Spoiler alert: Thin wet hair is fragile!) Here’s what you need to know about having wet hair at bedtime.

We’ve all been there: We finally find a sulfate-free shampoo that works wonders for us! Our hair feels clean, manageable and healthy. Friends compliment us and ask what we’re doing differently with our hair. Then slowly, we notice the results start to fade. Or perhaps it’s more an issue of inconsistent results.

Maybe our hair feels dry after we shampoo with our trusty repairing shampoo. Or, our volumizing shampoo gives great boost and sleek shine one day but allows our tresses to fall flat and frizz up the next. Or maybe our hair just never feels clean anymore, in general. 

It might be time to consider rotating your favorite sulfate-free shampoo with another great option. Read on to learn how switching up your shampoo can help address all your hair concerns!