Better Not Younger is an award-winning beauty brand specially designed for women over 40.
Revive limp locks with a rinse-out that's rich in nourishing and shine-enhancing plant extracts and won't weigh hair down.
Best-selling Volumizing Shampoo
Award-winning Volumizing Conditioner
Restorative Butter Masque
Truly the first product I've ever seen create such a difference in the look and feel of my hair.
Andrea C, 45
Made in USA
Safe for color-, keratin-, chemically-treated hair
"I remember sitting in product meetings at big beauty companies where all of our briefs were targeted to women 18-44. I always joked about it: What happens to women after 44? They disappear? Then one day it wasn’t so funny... it was me"
Founder & CEO
Our products tackle aging hair concerns through hair care, scalp care and inner health.