A Groundbreaking Solution to Hair Loss

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Hair is more than just a part of your appearance; it’s a profound reflection of your identity and confidence. Think about it: your hair is your longest-lasting relationship. It has been with you since the start, through your best and worst moments, adapting as you grow and change. That's why it deserves the best products to care for its beauty and help it shine.

If you’re experiencing signs of hair loss, remember: you’re not alone. Hair loss affects up to 50% of women, often beginning in their thirties and worsening through perimenopause. 

Understanding the connection between your scalp’s health and your hair’s overall well-being is essential. As Dr. Robert Finney, certified dermatologist and hair loss expert, notes, "Our scalp's stem cells, responsible for hair growth, get tired as we age and need as much care as our skin does."

This is where a scalp serum can make a significant difference. Formulated to nourish the scalp and stimulate hair growth, this serum targeted for women 40+ deliver essential ingredients that revitalize hair follicles, promoting thicker and healthier hair over time.

Discover the Advanced Solution to Hair Loss

Superpower™

Fortifying Hair & Scalp Serum

$49

90% percent of women saw visible improvement in their hair after just 8 weeks.*

This lightweight, quick-absorbing serum features a proprietary Superpower™ blend of plant-derived ingredients, along with ginger and Centella Asiatica extracts to nourish the scalp. This combination helps hair look thicker, healthier, and stronger.

*Independent consumer trials with daily usage. Individual results may vary.

What Sets This Product Apart?

Its effectiveness is backed by clinically-proven ingredients, including:

  • Superpower ™ Blend - A proprietary blend of skin and hair-loving vitamins like Biotin, Niacinamide, and Procapil™, a patented ingredient proven to thicken the appearance of hair.
  • Centella Asiatica Extract - Also known as Cica or Tiger Grass, rich in antioxidants to soothe and condition the hair and scalp.
  • Ginger Extract - Helps soften and nourish hair strands.

This lightweight, non-greasy serum replenishes and reenergizes hair, making it stronger and healthier-looking. It absorbs quickly, nourishing follicles without leaving hair oily between washes.

Suitable for all hair types—straight, wavy, or curly—it is also vegan, cruelty-free, paraben-free, sulfate-free, and safe for color-treated hair.

And the best part? This product delivers impressive results without relying on Minoxidil or harsh treatments. With its natural formulas, you can enjoy fuller hair care without the side effects associated with Minoxidil.

Its herbal extracts have shown effectiveness comparable to a 3% Minoxidil solution for treating mild-to-moderate androgenetic alopecia in both men and women.

Customer Success Stories

Victoria T.

My hair started looking fuller and softer. And my scalp doesn’t feel itchy, oily or even dry. I would definitely recommend this to friends! Who doesn’t want better hair!

Superpower™ Fortifying Hair & Scalp Serum

Tina D.

Hair care that actually works. This product is very effective. I have new hair growth around my hairline. My hair looks and feels thicker. I can really notice the difference when I have my hair in a ponytail.

Superpower™ Fortifying Hair & Scalp Serum

Desary V.

I enjoyed using the hair serum, it made it feel like the follicles are staying in. It feels like I’m losing less hair and it’s staying in my head.

Superpower™ Fortifying Hair & Scalp Serum

Karen D.

I have been using this serum for several months and there is a noticeable difference in my hairline and scalp. Short hairs are showing up. Love how it dries quickly after applying it.

Superpower™ Fortifying Hair & Scalp Serum

Karen D.

I have been using this serum for several months and there is a noticeable difference in my hairline and scalp. Short hairs are showing up. Love how it dries quickly after applying it.

Superpower™ Fortifying Hair & Scalp Serum

Victoria T.

My hair started looking fuller and softer. And my scalp doesn’t feel itchy, oily or even dry. I would definitely recommend this to friends! Who doesn’t want better hair!

Superpower™ Fortifying Hair & Scalp Serum

Desary V.

I enjoyed using the hair serum, it made it feel like the follicles are staying in. It feels like I’m losing less hair and it’s staying in my head.

Superpower™ Fortifying Hair & Scalp Serum

Easy to Use

Transforming Hair Care for Women Over 40

Introducing Better Not Younger—a leader in hair care that is revolutionizing the industry with high-quality, science-based products for women over 40—whose bodies may be changing, but whose sense of style and confidence only grows stronger.

The brand was founded by Sonsoles González, who was struggling with her own changing hair, and was amazed that there was still so little out there for women over 40, like her.

Better Not Younger is dedicated to creating products that target both the causes and signs of aging hair.

With clinically-proven ingredients and new technology, their best-selling serum has won various prestigious awards, such as:

  • Glamour's "Best Scalp Treatment" in their Best Products for Straight and Wavy Hair 2023.
  • Harper's Bazaar's "Best Scalp Serum" in their Best Skincare Products of the Year 2022.
  • Oprah Daily's "Best Strengthening Scalp Serum" in the 2022 Beauty O-Wards.

"I remember sitting in product meetings at big beauty companies where all of our briefs targeted women 18-44. I always joked about it. 'What happens to women after 44? They disappear?' Then one day it wasn't so funny... it was me."

Sonsoles González
Founder Better Not Younger

Do You Need A Scalp Serum? Here's What Experts Say

Dr. Robert Finney, a board-certified dermatologist, highlights the importance of taking action on hair concerns early on: "Our scalp’s stem cells, responsible for hair growth, become less active with age and require as much care as our skin. Early action can greatly improve the chances of regenerating and thickening hair follicles."

Dr. Finney supports Better Not Younger’s products, stating, "The ingredients in Better Not Youngers' serum are scientifically proven and trusted for their effectiveness."

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