Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Silver Lining Purple Brightening Shampoo for Gray & White Hair. You can also alternate every other washing with one of our other sulfate-free shampoos.

Yes. Our Silver Lining Purple Brightening Shampoo for Gray & White Hair is the perfect addition to your hair-care regimen if you have blonde hair, brunette tresses with highlights or even red hair. Optical colorants in our proprietary blend of gentle, hair-friendly ingredients neutralize brassiness and yellowness that can be caused from hot styling tools and environmental aggressors. This shampoo is also safe for keratin- and chemically-treated hair and is vegan, sulfate-free, paraben-free and cruelty-free.

Burdock Root: Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.

Hops: A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.

Sage: A natural astringent that can help unclog hair follicles while balancing oil levels.

Bamboo: High in silica and mineral content to help strengthen hair strands and support moisture retention.

D&C Violet 2: Optical colorant that reduces the intensity of yellow tones and brassiness to help brighten and boost the vibrancy of hair color.