

*Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.
Volumizes, Lifts, Nourishes
Volumizes, Hydrates, Strengthens
Your age, hormones, hair texture and activity level all affect how often you should wash your hair. While everyone’s shampooing schedule is different, for best results, we recommend you wash your hair two to three times a week with our Wake Up Call Volumizing Shampoo.
Yes. Our Wake Up Call Volumizing Shampoo is made with gentle and nourishing hair-friendly ingredients that are safe for color-, keratin- and chemically-treated hair. It’s also vegan, sulfate-free, paraben-free and cruelty-free.
It absolutely can. In fact, our third party clinical study determined that women who used Wake Up Call Volumizing Shampoo experienced over 95% less breakage. When combined with Wake Up Call Volumizing Conditioner, that percentage jumped to 98%.*
*Third party independent clinical performance testing. Individual results may vary.
Burdock Root: Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
Hops: A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.
Sage: A natural astringent that can help unclog hair follicles while balancing oil levels.
Bamboo: High in silica and mineral content to help strengthen hair strands and support moisture retention.
For best results, we recommend you use Wake Up Call Volumizing Conditioner each time you shampoo your hair. On days you want to give your tresses a more restorative treatment, you can alternate with one of our Butter Masques.
Yes. Our Wake Up Call Volumizing Conditioner is made with gentle and nourishing hair-friendly ingredients that are safe for color-, keratin- and chemically-treated hair. It’s also vegan, sulfate-free, paraben-free and cruelty-free.
We created our Wake Up Call Volumizing Conditioner to be a weightless conditioning option for women over 40 with fine, thinning hair. It delivers all the volume and hydration your delicate tresses need to help create and maintain fullness while promoting beautiful lift and bounce.
Burdock Root: Rich in vitamin A, iron, potassium and essential fatty acids, it nourishes hair follicles while providing nutrients to the scalp.
Bamboo: High in silica and mineral content to help strengthen hair strands and support moisture retention.
Hops: A natural conditioner, this nourishing antioxidant-rich ingredient supports smoother- and thicker-looking hair.
Tripeptide Complex: Helps support and strengthen scalp and follicles for healthier-looking hair.
Apigenin: Found in many plants, apigenin has antioxidant properties that can support follicles for healthier-looking hair.