




Key Benefits
— Clinically proven to reduce breakage by 95%.*
— Sage, menthyl lactate, caffeine and biotin nourish and energize the scalp, supporting healthier-looking hair.
— Plant-based conditioning ingredients nourish hair follicles and promote less frizz and fewer flyaways for a vibrant, silky finish.
*Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.
The Science
How to use
Ingredients
What´s inside?



- Reviews
- Questions
Shiny Healthy Hair
I love this product. It makes my hair shiny and manageable.
Great Shampoo
Iv’e used this shampoo for three years. It is gentle on my very thin hair. It does not make it flat or weighted down. I also use the conditioner.
Happy with my purchase
I love this conditioner! It left my hair fuller, smoother & shinier. It also smells so nice!
BNY Volumizing Products
I love my BNY products. This conditioner is excellent for my hair. I would love it if you would change the top to dispense like the top on the Silver Lining shampoo.
FAQs