“A duo for women 40+ seeking volume from the first wash. The shampoo lifts at the roots, while the serum nourishes the scalp for fuller hair.”
Why they work better together:
-Volumizing cleanse that lifts and refreshes fine hair
-Scalp-focused serum to support fuller-looking, healthier hair
-Lightweight formulas designed specifically for women over 40
-Gentle, color-safe care suitable for daily use
A simple two-step ritual that helps hair look fuller from the start—and feel stronger with continued use.
Hair & Scalp Serum
Healthy hair starts at the root, making daily scalp care an essential step in any aging hair-care routine. As we age, our hair strands can become finer, drier, duller and more brittle. To address the early signs of hair aging, we packed our best-selling scalp serum with our proprietary Superpower™ blend and powerful ingredients such as Ginger and Centella Asiatica Extracts to nourish the scalp for hair that looks stronger and healthier with time.
Wake Up Call Volumizing Shampoo
Most volumizing shampoos dry out the cuticle to achieve that "full effect." At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time.
A simple two-step ritual that keeps hair feeling soft, lifted, and more resilient with continued use.
Hair &Scalp Serum
— Superpower™ Blend: A proprietary blend of skin- and hair-loving vitamins like, Biotin and Niacinamide, and Procapil™, a patented ingredient proven to thicken the appearance of hair.
— Centella Asiatica Extract (also known as Cica or Tiger Grass): Rich in antioxidants to soothe and condition the hair and scalp.
— Ginger Extract: Helps soften and nourish hair strands.
Ingredients: Aqua (Deionized Water), Polysorbate-20, Centella Asiatica (Gotu Kola) Extract, Butylene Glycol, Ppg-26-Buteth-26, Peg-40 Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Humulus Lupulus (Hops) Extract, Zingiber Officinalis (Ginger) Extract, Glycyrrhiza Glabra (Licorice) Extract, Niacinamide, Caffeine, Hydrolyzed Wheat Protein, Fucus Vesiculosis (Seaweed) Extract, Ascorbic Acid (Vitamin C), Chamomilla Recutita (Chamomile) Extract, Tocopheryl Acetate (Vitamin E), Ceramide Ng, Biotin, Betula Alba (Birch) Extract, Retinyl Palmitate (Vitamin A), Sodium Pca, Citrus Aurantium Dulcis (Orange) Oil, Phenoxyethanol, Ethylhexylglycerin, Bixa Orellana (Annatto) Extract.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Wake Up Call Volumizing Shampoo
— Wake Up Call Blend: our signature blend of Biotin, Bamboo, Burdock Root and Hops to nourish, strengthen, add volume and support thicker-looking hair.
— Sage Extract: helps unclog hair follicles while balancing oil levels.
Ingredient list: Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
