Products
Bounce Back
Super Moisturizing Conditioner for Curly Hair
Repairs, Detangles, Defines Curls A hydrating conditioner that adds shine, definition and buoyancy back to dry, aging curls, while reducing breakage, frizz and flyaways.
Bounce Back
Super Moisturizing Shampoo for Curly Hair
Revives Curls, Strengthens and Adds Bounce to CurlsA sulfate-free curl shampoo designed to gently cleanse, hydrate and strengthen dry, thinning and aging curls to add volume and bounce, and prevent...
Curls of My Life
Curly Hair Discovery Kit
Strengthens, Revives and Adds Bounce to Curls 3-step curl-boosting regimen designed to cleanse, repair and reactivate dry, thinning, aging curls for up to 24 hours of definition and frizz control. ...
Dryness & Frizz
Bundle
Repairs, Nourishes, ProtectsNo one should have to settle for dry, frizzy or even straw-like-hair, so we developed a collection formulated to deeply hydrate and restore aging hair’s natural smoothn...
Volume & Restore
Trial Sachets: Three sachets, 0.34 fl oz (10ml) each.
Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Our best-selling shampoo, conditioner and butter masque boost your hair's volume and fullness ...
Full Transparency
Pure Revitalizing Shampoo
Shine, Liveliness, Strength. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic shampoo designed to gently cleanse and add luster and liveliness to aging ha...
Full Transparency
Shine Revitalizing Conditioner
Shine, Liveliness, Moisture. Let the shine come through with our fragrance-free, dermatologist-tested and hypoallergenic conditioner designed to restore hair’s moisture and add luster and livelines...
Gray Hair
Bundle
Brightens, Repairs, VolumizesGray hair requires extra care as it tends to be drier, more brittle and can develop brassy or yellow tones, so we developed a collection that deeply nourishes and stren...
Hair Loss
Bundle
Densifies, Volumizes, StrengthensHair loss or thinning is the main hair concern for most women as they age. This bundle provides a holistic solution considering hair, scalp and inner health, to hel...
Hair Redemption
Restorative Butter Masque
Repairs, Nourishes, Restores.Our proprietary plant-based butter blend deeply penetrates and protects strands to instantly smooth and repair dry, brittle, unmanageable hair while reducing frizz and ...
Hair Redemption
Restorative Butter Masque (2 fl oz)
Repairs, Nourishes, Restores. Our proprietary plant-based butter blend deeply penetrates and protects strands to instantly smooth and repair dry, brittle, unmanageable hair while reducing frizz and...
Hair Redemption
Trial Sachet: One sachet, 0.34 fl oz (10ml)
Repairs, Nourishes, Restores. Our proprietary plant-based butter blend deeply penetrates and protects strands to instantly smooth and repair dry, brittle, unmanageable hair while reducing frizz an...
Holy Cheer Wake Up Call
Conditioner 2 Oz.
Volumizes, Hydrates, Strengthens A sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down.
Holy Cheer Wake Up Call
Shampoo 2 Oz.
Volumizes, Lifts, Nourishes A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish break...
Holy Cheer Wake Up Call
Shampoo and Conditioner 2 Oz.
Volumizes, Lifts, NourishesGive the gift of better hair with less breakage and more volume with our best-selling Wake Up Call Volumizing Shampoo mini, now available as a festive tree ornament.
Holy Hair
Holiday Essentials
Volumizes, Protects, Hydrates Spread some holiday hair cheer with this gift set featuring our most popular minis—for full, shiny, protected hair anywhere the holidays take you!
Level Up
Best-Sellers Minis Kit
Volumizes, Nourishes, Strengthens Take your hair-care routine to the next level with our best-selling minis designed to add instant volume and fullness to aging hair while nourishing the scalp for ...
License to Curl
Curl Revival Boost Spray
Reshapes, Hydrates, Refreshes The first curl-reactivating spray developed exclusively for women over 40, reshapes and reactivates loose, thinning, aging curls, helping them stay resilient, defined ...
Lift Me Up
Hair Thickener
Lifts, Thickens, Nourishes A double-award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp and follicles for healthier and thick...
Lift Me Up
Hair Thickener (2 fl oz)
Lifts, Thickens, Nourishes A double-award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp and follicles for healthier and thick...
More Power To You
Bundle
Nourishes, Strengthens, RevitalizesThis 4-month supply of our award-winning lightweight serum nourishes the scalp and fuels aging hair to its fullest with a powerful blend of ingredients that addre...
New Dawn
Activated Charcoal Scalp Cleanser
Exfoliates, Detoxifies, Rebalances The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to b...
No Remorse
Heat Protection & Taming Spray
Smoothes, Hydrates and Protects Incredible heat protection meets miracle-moisturizing mist. Our proprietary blend of vitamin E and nourishing oils shields and conditions dry strands from damage cau...
Power Within
Skin & Scalp Collagen Gummies
Boosts Wellness, Improves Joint and Tissue Health Packed with marine collagen types I and III, our tropical-fruit-flavored gummies boost your body’s collagen levels for overall wellness from the in...
Purest Shine
Revitalizing Duo Kit
Shine, Luster, Liveliness Let the shine come through all summer long! Ready to travel in an eco-friendly organic pouch, our fragrance-free, dermatologist-tested and hypoallergenic shampoo and condi...
Scalp Reset
Bundle
Revitalizes, Detoxifies, RebalancesOur award-winning scalp products are designed to work at the source—your scalp—for a healthier, more balanced scalp and stronger-, thicker-looking hair.
Second Chance
Repairing Conditioner for Dry or Damaged Hair
Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our repairing ...
Second Chance
Repairing Conditioner for Dry or Damaged Hair (16 oz)
Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our repairing ...
Second Chance
Repairing Duo
Improved formula! Now richer, more luxurious and hydrating. Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, ...
Second Chance
Repairing Shampoo for Dry or Damaged Hair
Improved formula! Now richer, more luxurious and hydrating. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our gentle shampoo works and feels diffe...
Second Chance
Repairing Shampoo for Dry or Damaged Hair (16 oz)
Improved formula! Now richer, more luxurious and hydrating. No matter how much you’ve colored or treated it, you can still give it an opportunity to shine. Our gentle shampoo works and feels diff...
Significant Other
Hair, Skin & Nails Supplement
Stronger-Looking Hair, Better Nail and Skin Health Our best-selling supplement features all the essential nutrients like vitamins A and B and biotin for stronger-, healthier-looking hair.
Silver Lining
Discovery Kit
Brightens, Nourishes and Protects A trial-size set with some Silver Care essentials to care for silver, grey, white or cool blonde hair locks. Our top-selling silver shampoo and heat protection and...
Silver Lining
Purple Brightening Shampoo For Gray & White Hair
Brightens, Volumizes, Strengthens A sulfate-free shampoo developed to brighten and eliminate brassiness in gray, silver or cool blonde tones with a proprietary blend of ingredients that hydrate, st...
Silver Lining
Purple Butter Masque For Gray & White Hair
Nourishes, softens and conditions Packed with vitamins, folic acid, caffeine, green coffee, natural mango, macadamia, avocado, cupuaçu and murumuru butter that nourish, soften and condition coarse,...
Style Boost
Bundle
Smoothes, Lifts, Protects Your go-to products to give thin, aging hair the volume and heat protection it requires to look styled and hydrated all day.
Summer Hair SOS
Minis Kit
Volumizes, Hydrates, Repairs Take on the sun, heat and humidity with our limited-edition minis kit featuring our favorite hydrating, heat-protecting and frizz-fighting hair-care products for women ...
Superpower Family Kit
The Ultimate Hair, Brow and Lash Kit
Better Hair, Brows and Lashes Give the ultimate gift with this specially priced, limited-edition kit with our unstoppable serums to help replenish and power your hair, brows and lashes to their fu...
Superpower™
Fortifying Hair & Scalp Serum
Thickens, Strengthens, Nourishes Add fuel to your fullness with our lightweight, quick-absorbing Superpower™ Serum. It combines our proprietary Superpower™ blend of proven plant-derived ingredient...
Superpower™
Hair & Scalp Duo
Nourishes, Massages, RevitalizesAn award-winning scalp serum and massaging applicator designed to address the early signs of aging hair. Our proprietary Superpower™ blend of proven plant-derived in...
Superpower
Hair & Scalp Duo
Nourishes, Massages, Revitalizes An award-winning serum and scalp massaging applicator designed exclusively for women over 40. This duo supports scalp circulation and nourishes the scalp for stron...
Superpower Liquid Comb
Massaging Serum Applicator
Massages, Energizes, Revitalizes Our best-selling massaging applicator comb evenly distributes our Superpower Fortifying Hair & Scalp Serum at your roots for hair that looks healthier and stron...
Superpower
Night & Day Brow Enhancing Duo
Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...
Superpower+ Advanced
Comfort Liquid Comb
Massages, Soothes, Energizes Our advanced, soft-bristle scalp massaging applicator helps refuel hair and calm a distressed, sensitive scalp by evenly distributing our Superpower+ Advanced Hair Dens...
Superpower™+ Advanced
Hair Densifying Scalp Serum
Refuels, Soothes, Replenishes Supercharged by the drop, our concentrated gel serum is specially designed for noticeable hair thinning and a sensitive scalp. It uses our gentle yet extra-potent Sup...
Superpower™+ Advanced
Hair & Scalp Duo
Refuels, Massages, Replenishes An advanced scalp gel serum and massaging applicator designed for noticeable hair thinning and a sensitive scalp. Our Superpower™ blend combined with plant-derived ac...
Superpower™+ Advanced
Hair & Scalp Duo
Refuels, Massages, Replenishes An advanced scalp gel serum and massaging applicator designed for noticeable hair thinning and a sensitive scalp. Our Superpower™ blend combined with plant-derived ac...
Volume & Fullness
Bundle
Volumizes, Lifts, ThickensThis popular bundle gives you volume and fullness instantly, while caring for your hair overtime. Our best-selling products will give you thicker-looking hair with more li...
Volume & Thinning
Bundle
Strengthens, Volumizes, LiftsThinning and lack of volume become a noticeable reality for many women as they age, this is simply part of our body’s aging process. So we developed a bundle focused on...
Volume + Strength
Minis Discovery Kit
Volumizes, Strengthens, Softens This trial-size set includes all the essentials to care for your hair. Packed in a stylish neoprene travel bag, our best-selling shampoo, conditioner and butter masq...
Wake Up Call Collection
Bundle
Our Wake Up Call Collection is the perfect combo to give you bigger, fuller and better hair. It nourishes, strengthens, and gives you more volume with every clean, conditioning or styling you do. I...
Wake Up Call
Free Sample Sachets
We all need a wake-up call from time to time. A jolt to our routine, a shift in direction, and a fresh perspective. Our hair is no different. This volumizing shampoo and conditioner bring life and ...
Wake Up Call
High-Hold Thickening Hairspray
Bigger meets better with our Biotin-powered hair spray that's all give and no take. It delivers all the brushable, flexible hold you want from a high-performance hairspray, with the nourishing bene...
Wake Up Call Trial Duo
Two sachets, 0.34 fl oz (10ml) each
We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and a fresh perspective. Our hair is no different. This volumizing shampoo and conditioner bring life and l...
Wake Up Call
Volumizing Conditioner
Volumizes, Hydrates, Strengthens A sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down.
Wake Up Call
Volumizing Conditioner (16 oz)
Volumizes, Hydrates, StrengthensA sulfate-free, volume-boosting conditioner that hydrates, smooths and adds manageability to thin, flat hair without weighing it down. 16 fl oz (473ml)
Wake Up Call
Volumizing Duo
Volumizes, Nourishes, Strengthens We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and a fresh perspective. Our hair is no different. This duo is designed t...
Wake Up Call
Volumizing Shampoo
Volumizes, Lifts, Nourishes A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish brea...
Wake Up Call
Volumizing Shampoo (16 oz)
Volumizes, Lifts, Nourishes A gentle, sulfate-free volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish break...
You Glow Girl
Probiotic Skin Supplement
Supports Gut Health, Designed for Better and Brighter-Looking Skin Get your glow on with our probiotic skin supplement designed to rebalance the gut with billions of good bacteria, plus powerful sk...
You Glow Girl
Probiotic Skin Supplement
Supports Gut Health, Designed for Better and Brighter-Looking Skin Get your glow on with our probiotic skin supplement designed to rebalance the gut with billions of good bacteria, plus powerful sk...