The Better Blog

Jun 10, 2019

The Most Powerful Beauty Secret No One's Talking About

For the first time ever, the forties and beyond are a time when we’ve already demonstrated what we’re capable of to others...but maybe more importantly, to ourselves. It's here we begin to feel a certain mastery over our goals in a way that inspires us to take new risks.

Jun 03, 2019

You haven’t aged! – Here’s why that’s not really a compliment

She does not age! How did this become a compliment? We see these well-meaning declarations made across our news feeds every day. The compliment, while well-intentioned, is ultimately a damaging one. Let’s celebrate aging, not “ageless”. Aging is accomplishment.

A straight couple of both over 40 years old walk in the sandbeach with a beautiful sunset

May 28, 2019

Ready for a Summer of Great Hair Days?

Sunsets at 9 pm. Blue skies for days. Farmer’s markets everywhere. Summer has definitely arrived. And I am thrilled about it. Just like the song goes, summers passed have given me some of the best days of my life! Now, if only my hair could enjoy it as much as I do...

May 20, 2019

BTW: It’s Time To Rethink These Aging Adages

Is it just us, or is aging really having a moment? Well, it’s actually more of a movement. The conversations around aging are in the midst of a much-needed update as older women are owning their power past 40. Headlines are shifting.

a woman over 40 years old with blonde long hair smiles and feels happy about the results of her hair care routine by better not younger

Feb 21, 2019

What Every Woman Needs to Know About Aging Hair Care

Aging is a fact of life—one that brings different types of change. But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.

Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age brings—like a wisdom and confidence that our 20-year-old selves could never begin to imagine.

It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!

She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe it’s possible to look better without looking younger.

Unlike the many anti-aging hair-care products out there, our products don’t aim to conceal the effects of aging, rather they enhance aging hair, from our Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to our Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.

Our mission to promote age inclusion and diversity, challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.

Let’s start with the basics, shall we?

A close up of A smiling woman with beautiful curly brown hair wearing hanging earings seems to be happy about her hairstyle

Feb 14, 2019

3 Long Hairstyles for Women Who Are Proud of Their Age

You may have heard or read that after 40 women should not wear their hair below their shoulders. Not true! Women in their 40s, 50s and beyond can certainly rock long hair, and even go gray all the way! Here is the proof.

Feb 07, 2019

Best Medium Length Hair Styles For Women

We put together a list of medium length hairstyles that can work well with the thinner density and texture changes of hair after 40. When trying out new lengths and shapes, it will be important that you bear in mind your face shape and lifestyle. And of course, it should go well with your personality to make the look truly your own!

Dec 14, 2018

The advice I’d give myself when coloring hair after 40

Since I turned 40, my hair has not been having the same fun with coloring as I have. While I have been lucky that my hair remains abundant, its density and texture have definitely changed, and it is much thinner and more brittle. These changes, together with the need to color more frequently to cover grays, have taken a toll and it shows.

Nov 29, 2018

Beating The Winter Hair Blues – Part 2: Other Simple Tips

Since I turned 40, winter is no longer a wonderland when it comes to my beauty regimen. I have noticed that the winter weather has become harder on my skin, and also on my hair. Here is some advice on how we can easily beat the winter hair blues.

Nov 20, 2018

Beating The Winter Hair Blues – Part 1: Five Key Hair Care Routine Changes

Nov 11, 2018

Do What You Love: Taking Up New Hobbies After 40

Have you ever thought about new hobbies that you would like to explore? I’ve always had a passion for food. To be more precise, the eating of food. I am well known for being the first to try out the new restaurant in town and the always-in-attendance guest at any friends or family events that involve food.

Nov 05, 2018

Pump Up The Hair Volume – Healthier, Fuller-Looking Hair After 40

Great hair waves leaving the house that become flat hair by the time I arrive at the party 10 minutes later? If you can relate to this situation, you are not alone! For the majority of women, hair volume reduction (be it thinner hair or fewer hairs) becomes a noticeable reality as we reach our 40s.

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