Is it just us, or is aging really having a moment? Well, it’s actually more of a movement. The conversations around aging are in the midst of a much-needed update as older women are owning their power past 40. Headlines are shifting.
Aging is a fact of life—one that brings different types of change. But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.
Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age brings—like a wisdom and confidence that our 20-year-old selves could never begin to imagine.
It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!
She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe it’s possible to look better without looking younger.
Unlike the many anti-aging hair-care products out there, our products don’t aim to conceal the effects of aging, rather they enhance aging hair, from our Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to our Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.
Our mission to promote age inclusion and diversity, challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.
Let’s start with the basics, shall we?
We put together a list of medium length hairstyles that can work well with the thinner density and texture changes of hair after 40. When trying out new lengths and shapes, it will be important that you bear in mind your face shape and lifestyle. And of course, it should go well with your personality to make the look truly your own!
Until a year ago, I was the opposite of an entrepreneur. But… a part of me felt like an entrepreneur. At the heart of every entrepreneur though is a belief that there is a better way. That the current way of doing things isn’t good enough for people. And after so long in the beauty industry, that’s how I felt.
Sometimes I wake up and think I am crazy for starting Better Not Younger, but this is important to me for so many reasons. The bigger mission is about remembering and reinforcing that age can’t stop us. It’s about remembering that we as women become more powerful as we age.
