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The Better Blog

Fiftypreneur: Lessons I learned my first year

Fiftypreneur: Lessons I learned my first year

As we celebrate the first anniversary of Better Not Younger on March 8th, I wanted to take the opportunity to share a few of the lessons I learned in this first year for anyone in their 40s, 50s or beyond who might be considering starting a second career.
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3 Ways To Grow Your Hair After 40

3 Ways To Grow Your Hair After 40

I donā€™t know about you, but when we hit our 40s, all of a sudden itā€™s like our hair wouldnā€™t grow longer than 10 inches. Are we doomed to spend the rest of our lives with shoulder-length locks? Not necessarily! Read on for tips on how you can support stronger, healthier hair.

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Detox Your Scalp To Get Long Healthy Hair After 40

Detox Your Scalp To Get Long Healthy Hair After 40

Whether or not women should grow their hair long after 40 is a hotly debated subject in the world of fashion and beauty. By the way, there is no one right answer as weā€™ve always believed that your hair is solely your business (at any age). And while some women might not be able to pull off long hair, others will rock it with no problem.
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Are We Outliving Our Hair?

Are We Outliving Our Hair?

Understanding how hormones work has brought validation to the female experience. But there's still a lot we've missed by centering the conversation narrowly on our reproductive health. The reality is that every adjustment we find ourselves making to our beauty routine indicates something our hormones can teach us.
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Being over 45 or under ā€“ whoā€™s luckier?

Being over 45 or under ā€“ whoā€™s luckier?

As kids and teenagers we love the idea of getting older. We have an idealized, glamourized vision of what being a grown up looks like. But after we hit our 20s that all goes out of the window. As women, we all know how much pressure we feel to look younger given how little society allows us to age.
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The Revolution will be Gray

The Revolution will be Gray

When I was 14, I shaved one side of my head and dyed my hair blue. Since then Iā€™ve had blonde pixies, red disco curls and Goth black bobs. If I had an idea, I would grow it, cut it, crop it, color it. My hair was my palette and I was down to play. About 3 years ago, I started going gray.
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The Most Powerful Beauty Secret No One's Talking About

The Most Powerful Beauty Secret No One's Talking About

For the first time ever, the forties and beyond are a time when weā€™ve already demonstrated what weā€™re capable of to others...but maybe more importantly, to ourselves. It's here we begin to feel a certain mastery over our goals in a way that inspires us to take new risks.
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A straight couple of both over 40 years old walk in the sandbeach with a beautiful sunset

Ready for a Summer of Great Hair Days?

Sunsets at 9 pm. Blue skies for days. Farmerā€™s markets everywhere. Summer has definitely arrived. And I am thrilled about it. Just like the song goes, summers passed have given me some of the best days of my life! Now, if only my hair could enjoy it as much as I do...

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a woman over 40 years old with blonde long hair smiles and feels happy about the results of her hair care routine by better not younger

What Every Woman Needs to Know About Aging Hair

Aging is a fact of lifeā€”one that brings different types of change.Ā But when it comes to our aging hair, we all share a commonality: Delicate, dry tresses that are prone to breakage and thinning.

Here at Better Not Younger we believe change is a beautiful part of life. There are so many benefits that our older age bringsā€”like a wisdom and confidence that our 20-year-old selves could never begin to imagine.

It is these very gifts of time that inspired our founder, Sonsoles Gonzalez, to develop the first and only hair-care brand for women over 40!

She believes aging is a daily opportunity to look better, which is why Better Not Younger speaks to empowered women like you, who believe itā€™s possible to look better without looking younger.

Unlike the many anti-aging hair-care products out there, our products donā€™t aim to conceal the effects of aging, rather they enhance aging hair, from ourĀ Silver Lining Purple Brightening Shampoo, which helps silver strands shine, to ourĀ Superpower Serum, designed to nourish the scalp and support thicker, healthier hair.

Our mission to promote age inclusion and diversity,Ā challenge stereotypes around women and aging, and give all women access to clean, cruelty-free, high quality products designed to improve their hair, scalp and inner health as they age is what drives us forward each and every day.

Letā€™s start with the basics, shall we?

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