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by Better Not Younger April 25, 2020

As we enter our 40s and beyond, many women start to notice changes in their hair. Locks that used to be beautiful, soft to the touch, and easy to manage are now a source of frustration and anxiety. It’s not your imagination, it’s hormones! As women age, physiological changes (especially those related to menopause) can affect the thickness and texture of hair leaving you struggling to style it and feeling helpless.

However, just because your hair is changing, that doesn’t mean you’ll never love it again. In fact, you most certainly can. You just have to adapt your haircare routine and find the right products to fit your changing hair needs.

Start at the Top

Beauty editors everywhere agree that scalpcare is the new skincare and this is even more important when it comes to caring for aging hair. Your scalp ages 6x faster than the skin on your face, skin cell turnover slows and the body produces less collagen so choosing products that help hydrate, nourish and exfoliate your scalp will help set the right foundation for healthier hair growth.

Watch The Heat

As our hair becomes thinner, many of us turn to heat styling products like curlers and curling irons to create fuller looking styles which can end up stripping already fragile hair of moisture, resulting in breakage and (gulp!) even more hair loss. The key is to use heat protectant products whenever you heat style to help hair hang onto moisture and shine, and use the lowest heat settings you can to avoid burning hair. Of course, heat protection sprays can only do so much, so consider going heat-less whenever possible and use a deep conditioner 1-2x/week to add back moisture and give strands a rest.

Don’t Overwash

Most women are in the habit of washing their hair each and every day, but you might notice that washing hair too often can strip away natural oils found on hair and scalp which can either lead to dryness and itching or excessive oil production as the scalp tries to overcompensate. If you’re over 40, where your scalp and hair are already becoming drier due to decreased sebum production, you could end up with really dry, coarse hair.

Instead of washing each day, you may want to consider a dry shampoo that can help extend the time between washing. Also, conditioning your hair well to help it hold onto moisture especially as your hair changes texture will help it become softer and manageable again. If you must shampoo daily, choose gentle, sulfate-free products with scalp and hair nourishing ingredients.

Use The Right Products

Your hair changes as you age, and so should your hair products. Just as our skin has different needs in our 20s versus our 50s, women 40+ require products that are specially designed to address the condition of the scalp, quality of the hair and body’s inner health to help them achieve their thickest, healthiest hair. That’s why Better Not Younger offers a complete line of hair care products here.

Are you ready for way better hair?

Better Not Younger
Better Not Younger


4 Responses


April 27, 2020

My hair is a bit thinner in the front

Jill Jolliff

April 27, 2020

I’m on my second order of these products.
They do EXACTLY what they say. I have very few strands of hair in my brush, compared to having to clean my brush after every use. My hair is now “Soft and has Shine” (which it didn’t have for a long time) and is very manageable.
The customer service is 10 out of 10
I’m 66 and don’t dye my hair anymore, so it had been a challenge for the last 3 years. Now it’s in amazing shape thanks to “Better Not Younger”

Janice K Brazil

April 27, 2020

Love your products

Theresa McLeod

April 27, 2020

My hair is thinning on top…I also need volume

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