How Does Volumizing Shampoo Actually Work To Thicken Hair?


Volumizing shampoos can seem like a godsend for those of us with fine or thinning hair. A one-stop shop to potentially reverse the appearance of hair loss or to boost the thickness factor of our locks? Sign us up! 

But how do volumizing shampoos work, exactly? Do they actually thicken our hair, or is it just for looks? Whether you have thin hair or fine hair or are in the process of thinning, volumizing shampoo can be a great addition to your hair care regimen. 

Just be careful to avoid so-called “thickening shampoo”: thickening shampoos can be more of marketing ploy. However, there are thickening styling products that nourish hair while increasing volume, like our Lift Me Up Thickener. At Better Not Younger, we are all about the cumulative effects of beneficial hair care. That’s where many forms of volumizing shampoos can truly shine!

A few unique mechanisms go into making volumizing shampoo work for us and our hair. And with so many different kinds of volumizing shampoos on the market, you want to make sure that the shampoo you end up purchasing works for you and your specific hair needs or goals. 

Case in point: our volumizing shampoo here at Better Not Younger is distinct from other volumizing shampoos. We will let you in on what sets Better Not Younger’s volumizing shampoo apart and how it actually works!

Does Volumizing Shampoo Make Hair Thicker?

Volumizing shampoo can help lift thin hair to give a look of fullness and thickness. 

The first to note on volumizing versus thickening is the result and what you want to address! Volumizing will lift hair and strengthen it, showing a look of fullness by creating greater space between the strands. Thickening will physically widen the hair strands, similar to a moisturizing effect.

While volumizing shampoo does not make your hair physically thicker, it can provide a look of fullness. This is especially helpful if you have hair that typically lays flat. Volumizing can also help address damaged hair issues and strengthen the strands. 

How Often Should You Use a Volumizing Shampoo?

Volumizing shampoo will generally follow the rules of any other shampoo. The importance of age, hormones, hair texture, and activity level can influence the need to wash your hair.

If you don’t see as much physical activity or limited exposure to floating debris, you can likely wash your hair twice a week. If you find yourself exercising or on a hot day, more frequent washing may be necessary. 

You may want to wash your hair three times a week if you are highly active. We recommend washing your hair two to three times a week with our Wake Up Call Volumizing Shampoo and taking your results to the next level with the conditioner companion Wake Up Call Volumizing Conditioner.

What You Should Know About Volumizing Shampoo

The purpose of volumizing shampoo is to give a look of fullness. The best results come from massaging your scalp with shampoo to target hairs at the root and shaft of the strand. Once the shampoo has reached its target, it can lift strands from the base to give them life and make your hair look full instead of flat!

Not all volumizing shampoos are created equal. For thinning hair, you want something that is made with you in mind. Aging hair is more susceptible to drying out and breaking, causing damage and hair loss. Our volumizing shampoo was made for aging women with thin hair looking to protect their magnificent manes and combat hair loss. 

Wake Up Call is gentle on the scalp and hair, from the full strand to the follicle. As a sulfate-free shampoo, you don’t have to worry about damaging your hair. It uses color-friendly ingredients that won't ruin your new cut and color from the salon. If you’re someone who does like to enjoy a spa day, our shampoo is safe and friendly with color, keratin, and chemically-treated hair.

The Best Volumizing Shampoos To Make Hair Thicker

The search for a new shampoo is fraught with searching through brands and shampoo types. Many shampoos target specific concerns, as well. If you want to thicken your hair, volumizing shampoo is the way to go.

At Better Not Younger, we focus on women looking to elevate their haircare throughout the years. One of the best ways to care for your hair if it begins thinning in your later years (or if you have fine hair that just needs a boost!) is to use volumizing shampoo.

Ingredients in Volumizing Shampoo That Actually Work

Burdock root is a root vegetable native to Europe and Asia. It has long been used as an herbal remedy for various health benefits, such as skin and hair care. 

Bamboo is a type of grass that is a fast-growing perennial evergreen plant. Bamboo is high in silica and minerals, which can help your hair feel stronger and support moisture retention!

Sage is a plant native to the Mediterranean region and is often used as a culinary herb. But this powerhouse also comes in handy for medicinal and ornamental purposes. It’s a natural astringent that can help cleanse your hair follicles while also supporting balanced oil levels.

Hops are not just for beer! Hops are a natural conditioner – who knew?! They are nourishing and contain essential oils that help to support smooth and thicker-looking hair.

Now that we have broken down the ingredients of our volumizing shampoo, it is easy to see why what goes into hair care products matters. Each substance that makes up shampoos, conditioners, and serums is specifically selected for what they can do to support healthy hair. 

And because all of these ingredients work in harmony with each other, they make for impressive contenders in the fight against thinning and aging hair.

How Can I Add Volume to My Hair Every Day?

While it isn’t recommended that you wash your hair every day, you may see a decline in volume in the days between washes. For those in-between days, you can use our Lift Me Up

Hair Thickener. 

This thickener is a lightweight product that wraps around the hair strands. In this process, the hair is lifted up from the root, and the thickener nourishes the scalp and follicles. It won’t leave behind any greasy residue, which works for those of us with thin hair. One of the best things about our thickener is there is no buildup, and it can be reapplied as needed.


Volumizing shampoo can be a great addition to your hair care arsenal if you are seeking to reduce the appearance of thinning hair and add thickness to your strands. Checking out the ingredients list on any bottle of volumizing shampoo you are considering is not only smart but should be a rule! 

Some volumizing shampoos turn to filler elements and harmful sulfates, which can end up negatively impacting your hair. Knowing what to steer clear of and what ingredients add volume and thickness to hair is the name of the game.

Our volumizing shampoo and conditioner are designed for aging hair to bring more natural-looking volume and fullness. If you are still unsure what products to use or where to start in your haircare journey, take our personalized hair quiz today.


The Impact of the Hair Follicle During Hair Aging | PMC

Effects of Burdock on Inflammatory Status | PMC

The Impact of Shampoo Wash Frequency on Scalp and Hair Conditions | PMC