The Better Blog

You love and boldly embrace your gray hair as a celebration of a new you. Then one morning, a glance in the mirror lets you know the celebration is over — your silvery strands have become brassy and dull. Lack of shine is one of the most common complaints women make about their gray hair. Shine and texture are both affected by internal and external factors, and your slate locks can quickly lose luster without the proper care.

You are not the person you were at 20, and why would you want to be? Beauty brands spend billions of dollars researching and developing ways for you to turn back the clock when all you want are products that work and are tailored for your hair today. Beauty aisles are crowded with products to disguise your grays and care for color-treated hair; however, little is available for the increasing number of women like you only want to nurture your silvery locks.