

by: Better Not Younger May 09, 2020 4 min read
When most women discuss age-related beauty issues, they are more likely to talk about their skin looking older and less likely to talk about their hair looking older. For years ads and media campaigns have touted products targeting facial fine lines and dark spots, and only recently has the science of hair aging garnered notice from dermatological meetings.
Advancing years lead to age-related changes similar to your skin. As hair grows it undergoes degrees of deterioration depending on the level of the cosmetic and environmental damage it receives.
When choosing the best serum to strengthen hair, find one that treats not only the visible signs of aging hair but the underlying cause.
Most women understand that thinning hair happens as a result of aging; however, aging changes in hair can also cause it to feel weak and unhealthy. Thin, limp, or wispy hair along with extreme dryness and excessive oiliness are indications of weak hair.
Loss of protein affects not only the color of aging hair but its strength. When your hair’s protein level drops so does your hair’s elasticity, meaning more breakage when it is brushed or pulled.
Aging also affects the cuticle, the hair’s protective outer layer. When the cuticle is damaged, it becomes softened and raised, increasing fragility, and causing it to feel rough and brittle.
As you age, the physiology of your hair evolves. Hair strands become smaller due to shrinking follicles, and melanin produces less pigment causing fine, thin, light-colored hair. Many hair follicles slow down or stop producing new hairs completely.
Environmental factors that cause wear and tear on the hair itself and microscopic, hormonal or biochemical changes that impact the follicle can weaken and age your hair.
Specific causes of weak hair include:
To counteract many of these causes, apply a hair serum containing strengthening oils including Ceramide-NG found in Better Not Younger’s Superpower Fortifying Hair & Scalp Serum.
Hair serum can strengthen and energize your tresses in three ways:
Some serums battle weak hair using one of these tactics, while others are formulated to work on multiple fronts.
Some hair serums work to strengthen your hair by protecting and repairing the cuticle (outer layer) of each individual strand. This is accomplished by coating the hair with silicone or other ingredients and delivering nutrients directly to the hair shaft.
Other serums are applied directly onto the skin at your hair’s roots and massaged into your scalp. A healthy scalp begets healthy hair, and by delivering ingredients that target the health of your follicles, these serums boost the strength of new hair as it grows in.
When selecting a serum to strengthen your hair, you should know what goes into it and how the ingredients work together to fortify your scalp and strands. These are the powerful ingredients found in Better Not Younger’s Superpower Fortifying Hair & Scalp Serum:
As you age, your hair becomes thinner and often breaks due to a loss of essential nutrients, hormone changes, and follicles that slow or stop producing hair. To counteract these changes, choose a quality serum containing ingredients to fortify your hair and nourish your scalp like Better Not Younger’s Superpower Fortifying Hair & Scalp Serum.
Don’t settle for weak and brittle hair — reclaim your confidence. Choose hair care products formulated for your changing hair. Check out Better Not Younger’s product page for our full line of hair care products.
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