Super Moisturizing Shampoo for Curly Hair

— Helps curls keep their bounce and stay fresher longer between washes.

— Removes excess scalp oil and product buildup from roots without drying out ends.

— Up to 24 hours of definition and frizz control.*

*When used as part of the 3-step regimen. Individual results may vary.

Aging curls experience the same signs of aging as other hair textures—and more. They become thinner, duller, more brittle and frizzier but gravity and weaker strands mean they also tend to droop more quickly, losing their shape with hormonal changes even altering curl patterns. Heat, harsh treatments and styling tools can serve to compound these changes which is why we developed a sulfate-free formula to deep condition and strengthen dry, aging curls, helping prevent breakage and support bounce for more beautifully defined curls that stay fresher longer.

— Apply to wet hair.

— Lightly massage formula into the roots to create a lather, working the product in a back and forth motion.

— Gently work shampoo through your hair, finger-combing as you go to lightly detangle.

— Rinse well, lightly rubbing hands down hair from root to tip to thoroughly remove suds.

— Follow with Bounce Back Super Moisturizing Conditioner for Curly Hair or one of Better Not Younger’s Restorative Hair Butter Masques.

Aqua (Deionized Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Sodium Cocoyl Isethionate, Zemea (Corn) Propanediol, Argania Spinosa (Argan) Oil, Cocos Nucifera (Coconut) Oil, Glyceryl Stearate, Glycol Stearate, Peg-7 Glyceryl Cocoate, Theobroma Grandiflorum (Cupuacu) Butter, Biotin, Di-pathenol, Tocopheryl Acetate (Vitamin E), Niacin, Adenosine, Abbasinica (Abyssinian) Oil, Glycerin, Mauritia, Flexuosa (Buriti) Oil, Garcinia Indica (Kokum) Butter, Polyquaternium 7, Caprylyl Glycol, Glyceryl Laurate, Glyceryl Undecylenate, Parfum (Fragrance).