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Better Not Younger

Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Flash Sale

Buy 2, Get 3 volumizing products. Boost your hair volume and save with code PUMPITUP. Ends August 7.

Wake Up Call Thickening Hairspray

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$29.00
Wake Up Call Style Memory Mousse

Wake Up Call
Style Memory Mousse

A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...

$35.00
Lift Me Up Hair Thickener

Lift Me Up
Hair Thickener

Lifts, Thickens, Nourishes An award-winning lightweight spray that wraps around thinning hair strands, lifting hair at the root and nourishing the scalp for healthier and thicker-looking hair insta...

$37.00
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00
Volume & Fullness Bundle
15% OFF

Volume & Fullness
Bundle

Volumizes, Lifts, Thickens This popular bundle gives you volume and fullness instantly, while caring for your hair overtime. Our best-selling products will give you thicker-looking hair with more l...

$80.75 $95.00 15% OFF
Wake Up Call High-Hold Thickening Hairspray – DUO(2-Pack)
Flash Sale

Wake Up Call
High-Hold Thickening Hairspray – DUO (2-Pack)

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspray...

$50.40 $70.00 28% OFF

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