Volumizing Shampoo

— Clinically proven to reduce breakage by 95%.*

— Gentle, sulfate-free formula cleanses without stripping hair of natural oils or moisture.

— Sage, menthyl lactate, caffeine and biotin nourish and energize the scalp, supporting healthier-looking hair.

— Vegan, Cruelty-free, Paraben-free, Sulfate-free and Safe for color-treated hair.

*Based on an instrumental study of Wake Up Call shampoo and conditioner against a competitive shampoo. Individual results may vary.

Most volumizing shampoos dry out the cuticle to achieve that "full effect." At Better Not Younger, we know that aging hair is already dry. That's why we created this lightweight yet moisturizing, sulfate-free shampoo designed to gently cleanse delicate, aging tresses while adding instant lift, volume and fullness. We also added a thoughtful blend of ingredients designed to support scalp health, for smoother, shinier and healthier-looking tresses over time.

— Wet hair and lather a quarter-size amount in hands.

— Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.

— Rinse well.

— Follow with Better Not Younger's Wake Up Call Volumizing Conditioner or Hair Butter Masques.

NOTE: Our formulas are specifically designed to help your hair improve with age for Better Hair Ahead.

— Wake Up Call Blend: our signature blend of Biotin, Bamboo, Burdock Root and Hops to nourish, strengthen, add volume and support thicker-looking hair.

— Sage Extract: helps unclog hair follicles while balancing oil levels.

Ingredient list: Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.