New Dawn
Activated Charcoal Scalp Cleanser

Exfoliates, Detoxifies, Rebalances  The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to b...

License to Curl
Curl Revival Boost Spray

Reshapes, Hydrates, Refreshes The first curl-reactivating spray developed exclusively for women over 40, reshapes and reactivates loose, thinning, aging curls, helping them stay resilient, defined ...

Bounce Back
Super Moisturizing Shampoo for Curly Hair

Revives Curls, Strengthens and Adds Bounce to CurlsA sulfate-free curl shampoo designed to gently cleanse, hydrate and strengthen dry, thinning and aging curls to add volume and bounce, and prevent...

Bounce Back
Super Moisturizing Conditioner for Curly Hair

Repairs, Detangles, Defines Curls A hydrating conditioner that adds shine, definition and buoyancy back to dry, aging curls, while reducing breakage, frizz and flyaways.

Superpower
Night & Day Brow Enhancing Duo

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...

You Glow Girl
Probiotic Skin Supplement

Supports Gut Health, Designed for Better and Brighter-Looking Skin Get your glow on with our probiotic skin supplement designed to rebalance the gut with billions of good bacteria, plus powerful sk...

Wake Up Call
Volumizing Duo

Volumizes, Nourishes, Strengthens We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and a fresh perspective. Our hair is no different. This duo is designed t...

Second Chance
Repairing Duo

Improved formula! Now richer, more luxurious and hydrating.  Everyone deserves a second chance in life, whoever they are. Our hair is no different. No matter how much you’ve colored or treated it, ...