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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Superpower™

Our unstoppable Superpower™ serum collection helps replenish and power your hair, brows and lashes to their fullest with thicker-, stronger- and healthier-looking results by the drop.

Infused with our Superpower™ Blend that includes Biotin, Niacinamide, and a boosted concentration of Procapil™, a patented ingredient proven to thicken the appearance of hair.

Superpower Fortifying Hair & Scalp Serum

Superpower™
Fortifying Hair & Scalp Serum

Thickens, Strengthens, Nourishes 90% of women saw visible improvement in their hair after 8 weeks.* A lightweight, quick-absorbing serum that combines our proprietary Superpower™ blend of plant-der...

$49.00
Superpower+ Advanced - Hair Densifying Scalp Serum

Superpower™+ Advanced
Hair Densifying Scalp Serum

Refuels, Soothes, Replenishes Supercharged by the drop! 84% of women said their scalp was less visible after 8 weeks of use.* A concentrated gel serum is specially designed for noticeable hair thin...

$57.00
Superpower™ Thickening Hairpatches

Superpower™
Thickening Hairpatches

61% of women saw more baby hairs on the applied area after 12 weeks.* The first and only hydrogel hairline patches designed for effective ingredient delivery and formulated to enhance density and t...

$69.00 $79.00 13% OFF
Superpower™ Lash Enhancing Serum

Superpower™
Lash Enhancing Serum

Thickens, Lengthens, Strengthens Finally, your lashes have a superpower of their own! Our serum has been clinically proven to increase the appearance of lash density up to 82% for thicker, darker, ...

$55.00
Superpower™ Brow Enhancing Serum

Superpower™
Brow Enhancing Serum

Say goodbye to sparse-looking brows with our innovative night treatment. Fast-absorbing, clear formula to give women naturally thicker, fuller and healthier-looking brows in 4 weeks.* *Independent ...

$42.00
Superpower™ Tinted Brow Serum

Superpower™
Tinted Brow Serum

Tinted ash-brown-colored formula that adds color to the eyebrow, while conditioning and protecting for thicker-looking brows instantly and over time. 93% of women tested said the tinted day serum m...

$32.00
Superpower Night & Day Brow Enhancing Duo

Superpower
Night & Day Brow Enhancing Duo

Tints, Nourishes, ThickensThe first day and night brow treatment designed to give women over 40 naturally thicker, fuller and healthier-looking brows. 95% of women agreed their brows looked less sp...

$65.00

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