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Better Not Younger

Welcome to Better Not Younger

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Welcome to Better Not Younger

Create an account to enjoy a personalized experience and collect redeemable points

Log in Create Account
  • Rewards program Shop. Earn points. Get discounts. It's easy
  • Refer a friend Tell your friends about BNY and get $20
  • Manage Subscriptions Check your delivery schedule, change the frequency, skip shipments or cancel your subscription

What are you looking for?

Wake Up Call

Our Wake Up Call Blend is the perfect combo to give you bigger and fuller hair.

Infused with Biotin, Bamboo, Burdock and Hops, our Wake Up Call Blend nourishes, strengthens, and supports thicker-looking hair with every clean, conditioning or styling you do.

Wake Up Call Bundle
20% OFF

Wake Up Call Collection
Bundle

Our Wake Up Call Collection is the perfect combo to give you bigger, fuller and better hair. It nourishes, strengthens, and gives you more volume with every clean, conditioning or styling you do. I...

$74.40 $93.00 20% OFF
Wake Up Call Volumizing Duo

Wake Up Call
Volumizing Duo

Volumizes, Nourishes, Strengthens We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and a fresh perspective. Our hair is no different. This duo is designed t...

$52.20 $58.00 10% OFF
Wake Up Call Thickening Hairspray

Wake Up Call
High-Hold Thickening Hairspray

Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...

$35.00
Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...

$29.00
Wake Up Call Volumizing Conditioner

Wake Up Call
Volumizing Conditioner

Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...

$29.00
Wake Up Call Style Memory Mousse

Wake Up Call
Style Memory Mousse

A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...

$35.00
Bigger and Better Duo
15% OFF

Bigger and Better
Duo

Bigger meets better with these biotin-powered styling duo that will add body, volume and texture to hair while holding styles for up to 48h. It includes: — Wake Up Call High Hold Thickening Spray (...

$59.50 $70.00 15% OFF
Wake Up Call Body Bundle
10% OFF

Wake Up Call Body
Bundle

The perfect combo to give you fuller and better hair with every clean, conditioning or styling you do. It nourishes, strengthens, and gives your hair body and lift with up to 48h hold. It includes:...

$83.70 $93.00 10% OFF

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