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Want Hair that
Gets Better with Age?

As we age, hair needs a little extra help to look its best. It’s not just about taking care of the hair you have, it’s also about caring for your scalp and inner health – the true foundations of thicker, healthier hair at any age.

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As seen in

Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Add to Cart - $27.00

  • Our best selling, sulfate-free volumizing shampoo.
  • Contains Bamboo for strength, Hops for thickness and Burdock Root to nourish the scalp and follicles.
  • Designed to add instant fullness and manageability to hair, and reduce breakage by up to 95%.
Lift Me Up Hair Thickener

Lift Me Up
Hair Thickener

Add to Cart - $34.00

  • A double award winning thickening and styling spray.
  • Adds instant fullness and lift to thin, flat hair.
  • Ceramides, Niacinamide and Biotin nourish the scalp and follicles to encourage naturally thicker and healthier looking hair over time.
Superpower Fortifying Hair & Scalp Serum

Fortifying Hair & Scalp Serum

Add to Cart - $47.00

  • 90% of women saw visible improvement in just 8 weeks.
  • Clinically tested, award winning hair & scalp serum.
  • Proprietary blend of ingredients including Niacinamide, Oleanolic Acid and Centella Asiatica to improve hair thickness and scalp health.
Significant Other Hair, Skin & Nails Supplement + Retinol Boost

Significant Other
Hair, Skin & Nails Supplement + Retinol Boost

Add to Cart - $28.00

  • Sugar-free, vegan gummies are packed with a powerhouse blend of Biotin, Vitamin A, Folic Acid and other nutrients.
  • Edible haircare meets edible skincare! Designed to support longer, stronger, healthier hair growth while improving overall skin texture and fine lines.

All Better Not Younger products are:


Made in the USA







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Better Not Younger
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Why Better Not Younger?

Why Better Not Younger?

Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.

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Our Founder

Our Founder

After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.

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