Bring fullness, strength,
and shine back to aging hair.

We know the secret to having stronger, longer, shinier hair after 60 comes from the inside out. That's why we love these products designed to nourish your scalp and promote healthier hair growth over time, while adding instant fullness and lift.

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As seen in

Lift Me Up Hair Thickener

Lift Me Up
Hair Thickener

Add to Cart - $37.00

  • A double award-winning thickening and styling spray.
  • Adds instant fullness and lift to thin, flat hair.
  • Ceramides, Niacinamide and Biotin nourish the scalp and follicles to encourage naturally thicker and healthier looking hair over time.

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Wake Up Call Volumizing Shampoo

Wake Up Call
Volumizing Shampoo

Add to Cart - $29.00

  • Our best selling, sulfate-free volumizing shampoo.
  • Contains Bamboo for strength, Hops for thickness and Burdock Root to nourish the scalp and follicles.
  • Designed to add instant fullness and manageability to hair, and reduce breakage by up to 95%.

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Superpower Fortifying Hair & Scalp Serum

Fortifying Hair & Scalp Serum

Add to Cart - $49.00

  • Proprietary blend of ingredients including Niacinamide, Oleanolic Acid and Centella Asiatica to improve hair thickness and scalp health.
  • Clinically tested, award winning formula.
  • 90% of women saw visible improvement in just 8 weeks.

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Significant Other Hair, Skin & Nails Supplement

Significant Other
Hair, Skin & Nails Supplement

Add to Cart - $29.00

  • Designed to support longer, stronger, healthier hair growth while improving overall skin texture and fine lines.
  • Sugar-free, suitable for vegetarians, packed with a powerhouse blend of Biotin, Vitamin A, Folic Acid and other nutrients.

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All Better Not Younger products are:


Made in the USA







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Why Better Not Younger?

Why Better Not Younger?

Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.

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Our Founder

Our Founder

After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.

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