Care Steps

We get it — “one and done” has a nice ring to it. But bringing out the best version of mature hair requires a multi-step approach; a system that addresses the root causes of change with specific, highly-tailored solutions.

We created a holistic program for ageless hair by combining years of scientific research with our own firsthand experience. The result is BETTER NOT YOUNGER, a groundbreaking system that now makes it possible to have better hair at 50 than you did at 20. We hope you love it as much as we do!

Our Hair Program

You are what you eat. A cliche? Maybe. True? Definitely. That’s why we created a range of hair supplements that work hard to make your hair look and feel healthier from the inside out. Think of these as a green juice for your hair, helping to:

  • Reduce hair brittleness
  • Promote growth
  • Prevent hair breakage

“My hair won’t grow…what gives?” Over time, styling products and oils can build up, causing pores to get clogged and preventing the emergence of new follicles. The result: Thinning hair and slowed down growth. Our scalp-care and priming products exfoliate the scalp and provide targeted cleansing that allows for faster, better growth by working to:

  • Remove product build-up
  • Unblock hair follicles
  • Increase circulation
  • Promote hair growth

Life is all about balance — and so are the right cleansers. Abrasive surfactants and foamers may leave your hair feeling squeaky clean, but at what cost? Reduced natural oils, fading color, a dry scalp, even hair loss. Our cleansers deliver a fresh, vibrant clean by removing dirt and impurities without stripping hair of essential oils and moisture to:

  • Clarify the scalp
  • Remove build-up
  • Support hair health

Conditioners that smooth and detangle are great for the Gen Z crowd, but our hair demands more. To fight dryness, combat dullness, tame flyaways and neutralize frizz, our moisturizers are power loaded with extra bio-blocks of peptides, amino acids, ceramides, and natural extracts to:

  • Increase smoothness
  • Restore optimal moisture levels
  • Provides volume and lift
  • Calms flyaways

Aging, pollution, climate, styling tools…the list of factors that can rob hair of the moisture and nutrients it needs for look and feel its absolute best goes on and on. Enter the hair mask. Packed with lipids, our decadent, creamy masks breathe new life into dry hair for rich yet lightweight hydration and next-level sleekness. Use these when you want to:

  • Revive with extreme conditioning
  • Smooths hair cuticles
  • Remove build-up

Remember when volume meant major backcombing and more hairspray, STAT? Well, now you can get that body and root lift without the breakage, damage and extra crispy, helmet hair finish. Yes, even thinning hair can look lush, impressive and full of life thanks to our step 5 products that:

  • Stimulate the scalp
  • Promote circulation
  • Provide visible fullness

So, you’ve decided to go for it: You’ve got your new beachy waves maker in one hand, styling spray in the other, and a crazed look in your eye. Your hair is cowering in the corner, but you’re not worried. Why? Because that spray you’re holding is none other than our miracle-working heat protection and taming spray that:

  • Protects from heat
  • Protects from toxins
  • Adds shine

Youth is the gift of nature, but
age is a work of art