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Introducing our
NEW
Curly Hair
Collection

Our NEW Curly Haircare line helps keep dry, thinning, aging
curls bouncy and frizz-controlled for up to 24 hours!

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*After one use of Shampoo, Conditioner, and Sprayer.

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As seen in

Vogue
Bazaar
Allure
Elle
License To Curl Revival Boost Spray 6oz

License to Curl
Curly Revival Boost Spray

  • Contains Jamaican Black Castor Oil to seal in moisture and add shine, especially to fried ends and open cuticles, making it essential to care for aging hair.
  • Baobab Extract and Honey help retain moisture in the cuticles to add hold and maintain shape of your curls with added luster and softness.
  • Rice Amino Acids help support manageability, shine, and smoothness for frizz-free curls.

Add to Cart - $34.00

Bounce Back Super Moisturizing Shampoo for Curly Hair 8oz

Bounce Back
Super Moisturizing Shampoo

  • Revive and strengthen curls with our proprietary 5-plant butter and oil blend (Amazonian Cupuaçu butter, Southeast Asian Kokum butter, Coconut, Buriti and Abyssinian oils).
  • Argan Oil brings softness and shine for fresher, bouncier curls between washes.
  • Niacin (vitamin B3) and Biotin (vitamin B7) support scalp and follicle condition for fuller and stronger looking hair.

Add to Cart - $27.00

Bounce Back Super Moisturizing Conditioner for Curly Hair 8oz

Bounce Back
Super Moisturizing Conditioner

  • Revive and strengthen curls with our proprietary 5-plant butter and oil blend (Amazonian Cupuaçu butter, Southeast Asian Kokum butter, Coconut, Buriti and Abyssinian oils).
  • Aloe Vera helps strands to retain moisture for smoother, bouncier curls.
  • Our rich blend of Rice, Spirulina, and Kelp, helps support fuller and stronger looking hair.

Add to Cart - $27.00

24 hours of bounce & frizz control
with our 3-step regimen

Before
After

All Better Not Younger products are:

Sulfate-Free

Sulfate-free

Paraben-Free

Paraben-free

Cruelty-Free

Cruelty-free

Clean

Clean

Not sure which
Better Not Younger
products are right for you?

Take our quiz

Don’t take our word for it…

Why Better Not Younger?

Why Better Not Younger?

Better Not Younger is the first and only hair care line created exclusively for women 40+, offering a 3-prong approach focused on scalp, hair and inner health. This approach was designed to make the most of the hair you have today, while ensuring stronger, healthier hair tomorrow.

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Our Founder

Our Founder

After 25 years working on haircare brands for P&G and L’Oréal, Sonsoles Gonzalez decided to create Better Not Younger in her 50s when she had trouble finding high quality products to address her own aging hair needs.

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