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The Volume & Fullness Collection

From the 1st and only hair care brand
specifically designed for women 40+

Natural changes in the body along with coloring and heat styling cause hair to become thin, fragile and dull as we age.

Our best selling Volume and Fullness collection was specifically designed to help address these changes and restore hair’s resilience
—for your thickest, fullest, healthiest hair now.

Wake Up Call
Volumizing Shampoo

Balancing Sage gently cleanses and removes product build-up while maintaining essential oil balance on the scalp for healthier, smoother hair.


Wake Up Call
Volumizing Conditioner

Bamboo and Hops help strengthen, smooth, condition and lift hair for maximum fullness and a silky soft finish with less frizz and fly aways.


Lift Me Up
Hair Thickener

Clear, weightless spray gel coats hair strands from root to tip, adding to the appearance of volume, body and lift for fuller looking hair and styles.


Buy now and get 25% OFF! Use promo code BETTER25 at check out.

All our products are proudly Sulfate-free, Paraben-free, Keratin- and Color-safe, Cruelty-free and Made in the USA.


"..Frank, a bit luxurious and, sometimes, even sexy."

What People Are Saying

“Love, love, love!
Cleans, suds, smells clean and leaves hair incredibly soft (I paired with conditioner).”
- Candi W. -

“Was skeptical. However to my surprise my thin hair seems thicker after using this product.” - Maria T. -

“The light gel spray gives my roots just enough lift without feeling super stiff or product-y” - Linda -